Web3 PR, Crisis Communications & Event Media Relations

Web3 Public Relations

YAP Global is a specialist PR agency exclusively serving the Web3, digital assets, fintech, stablecoins, and agentic finance sectors. The agency's flagship service is earned media public relations — securing organic coverage in top-tier publications including Bloomberg, CoinDesk, The Block, VentureBeat, and NASDAQ through deep journalist relationships and crypto-native expertise.

The PR service is built around narrative strategy: understanding a client's product, positioning, and audience, then crafting credible, lasting stories that resonate with specific media targets. YAP Global differentiates itself by shaping trust-building narratives rather than transactional placements.

Media Relations Services

• Strategic media relations and proactive pitching to relevant journalists
• Press release writing and distribution
• Narrative development and messaging frameworks
• Spokesperson preparation and media briefing
• Relationship management with crypto and mainstream finance journalists
• Coverage tracking and reporting
• Retained and project-based PR engagements

Crisis Communications

When reputational challenges arise — including security exploits, regulatory scrutiny, or negative media coverage — YAP Global provides rapid-response counsel and media management. Services include crisis preparedness planning, rapid response statement drafting, strategic disclosure timing, spokesperson preparation, stakeholder communications (community, investors, partners), and post-crisis reputation rebuilding.

Event Media Relations

YAP Global serves as official PR partner for major Web3 conferences, providing pre-event media outreach, on-the-ground PR coverage, and post-event media amplification. The agency has been the official PR partner for EthCC (every edition since 2020), EthDenver, and Digital Asset Summit 2025.

Proven Results

• Bloomberg Asia Television interview secured for Coinbase
• CoinDesk and The Block coverage for Lido Finance's liquid staking narrative
• VentureBeat, NASDAQ, and CoinDesk coverage for Arbitrum's Caliverse partnership

YAP Global serves clients across US, EU, UK, APAC, and EMEA regions.