Crypto PR & Earned Media

theKOLLAB's Crypto PR & Earned Media service helps Web3 projects earn trust and visibility through strategic public relations campaigns. The team delivers sharp story angles, data-led announcements, founder interviews, and expert commentary timed to the news cycle, making it easier for journalists to cover your project.

Service Deliverables

The service includes media strategy development mapping your story to relevant journalists by chain, vertical, and region, press release creation with professional copywriting and press asset preparation, targeted media outreach with ranked pitch lists, embargo timing, and follow-up schedules, coverage monitoring to track placements and media mentions, and comprehensive reporting with performance analysis.

Media Network

theKOLLAB maintains relationships with over 30 premium crypto media outlets, enabling clients to establish credibility through placements in highly authoritative publications. As a CoinBureau-backed agency, theKOLLAB also offers exclusive access to one of Web3's most trusted and followed media publications.

PR Expertise

Unlike traditional PR, crypto PR requires deep understanding of blockchain technology and ability to work with highly skeptical audiences. theKOLLAB's team specializes in storytelling, media coverage, and brand-building specifically for cryptocurrency projects, blockchain companies, NFT collections, and DeFi protocols.