Executive Thought Leadership & Media Training

YAP Global helps Web3 founders, C-suite executives, and technical leads build personal profiles and expert reputations through a combination of strategic content placement and hands-on media preparation.

Service Overview

Founded by former journalist Samantha Yap, YAP Global brings a unique editorial perspective to executive visibility. The agency's Marketing Solutions service includes speaker application and conference placement, getting executives onto panels at major Web3 events. It also covers opinion article and thought leadership content creation — including ghostwritten pieces, Q&As, and long-form commentary — positioned across owned channels and third-party publications.

Executive Visibility Services

• Speaker application and conference panel placement
• Opinion piece and thought leadership article ghostwriting
• Personal brand positioning and messaging development
• Executive social media strategy (Twitter/X, LinkedIn)
• Strategic communications consulting

Media Training

YAP Global offers dedicated media training for Web3 executives preparing to engage with press, panels, and podcasts. Drawing on the founder's journalism background and years of experience managing media interactions for crypto clients, the training prepares spokespeople to communicate complex technical concepts clearly to both specialist and mainstream audiences.

Training services include:

• One-on-one and group interview preparation
• On-camera and on-record coaching
• Key message development and bridging techniques
• Handling difficult or hostile questions
• Panel and public speaking preparation
• Crisis scenario interview rehearsal
• Mock interview sessions with structured feedback

Why Choose YAP Global

With roots in journalism and a global team spanning the UK, US, UAE, Singapore, and South Africa, YAP Global delivers media training and thought leadership programmes grounded in real editorial insight. The agency has served 50+ leading Web3 companies including Lido Finance, ENS Labs, Coinbase, and Arbitrum.