YAP Global

YAP Global is an international public relations and communications consultancy founded in December 2017 by Samantha Yap, a former journalist. The agency specialises in serving companies and organisations operating in the digital assets, fintech, stablecoins, AI, and agentic finance sectors. What began as a one-person operation has grown into a global team of 30+ spanning the UK, US, UAE, Singapore, and South Africa, with women making up two-thirds of the workforce.

The agency's founding philosophy stems from Samantha's observation that crypto and blockchain founders struggled to communicate their work clearly, while journalists lacked the background to cover it accurately. YAP Global was built to bridge that gap — making complex, technical ideas simple and human through strategic storytelling.

Core Services

YAP Global offers a focused suite of communications services tailored to the Web3 and digital assets industry:

• Public Relations: Earned media placement in top-tier outlets including Bloomberg, CoinDesk, The Block, VentureBeat, and NASDAQ. The PR offering includes media relations, media training, crisis communications, and founder-led communications (Founder Mode Comms).
• Event Management: End-to-end event strategy and management for Web3 conferences, booths, panels, and brand activations. YAP Global has been the official PR partner for EthCC (since 2020), EthDenver, and the Digital Asset Summit 2025.
• Marketing Solutions: Content and digital marketing across social and digital channels, including brand positioning, content creation, and strategic communications.
• Media Training: Executive preparation for press interviews, panels, and public speaking, helping founders and executives communicate with clarity and credibility.
• Crisis Communications: Reputation management and strategic messaging support when organisations face reputational challenges, hacks, or negative press.

Key Strengths

YAP Global operates across key regions including the US, EU, UK, APAC, and EMEA, with deep journalist relationships built over years of hands-on work in the crypto space. The agency conducts 0+ IRL journalist catch-ups annually and has secured significant earned media coverage for its clients. Their team combines crypto-native instincts with traditional PR expertise, enabling them to translate Web3 concepts for mainstream and specialist audiences alike.

Notable Clients

YAP Global has worked with 50+ leading companies in the industry, including Lido Finance, ENS Labs, CoinDesk, NEAR Foundation, Coinbase, and Arbitrum. They have been official PR partners for major industry events including EthCC (all editions since 2020), EthDenver, and the Digital Asset Summit 2025.

Why Choose YAP Global

YAP Global is purpose-built for the Web3 industry. Unlike generalist PR agencies, they understand blockchain fundamentals, DeFi protocols, stablecoins, and the nuances of crypto media. Their track record includes securing coverage on Bloomberg Television, CoinDesk, The Block, VentureBeat, and NASDAQ for clients ranging from DeFi protocols to Layer 2 infrastructure providers. Their global footprint and long-standing journalist relationships enable them to land stories in US, European, UK, APAC, and EMEA markets.