FORMULA by Cointelegraph

FORMULA by Cointelegraph is a full-service PR and marketing agency specializing in Web3, blockchain, and emerging technologies. Powered by Cointelegraph, the most prominent and influential media platform in the Web3 space with 9.5M+ monthly visits and 47% global market share, FORMULA provides comprehensive marketing solutions to help brands, institutions, and ecosystems enter and grow in Web3.

Core Services

FORMULA offers seven core service pillars covering the complete spectrum of Web3 marketing needs:

• Advisory Services: Marketing strategy, brand positioning & messaging, multi-channel communications strategy, partnership development, and TGE (Token Generation Event) marketing
• Public Relations: Media presence audit & strategy, press release distribution across Cointelegraph and 200+ tier-1 media outlets, media outreach, media training, and speaking opportunities & panel discussions
• Social Media Management: Campaign strategy development, content creation, community management across X (Twitter), Instagram, LinkedIn, and Telegram
• Cointelegraph Advertising: Direct access to Cointelegraph's massive audience through display ads, advertorial articles, and sponsored content
• Audio/Video Production: Podcast production, video content creation, AMAs (Ask Me Anything) sessions, YouTube integration, and X Spaces
• Special Projects: Custom campaigns, event activations, influencer campaigns, and comprehensive brand awareness initiatives
• Market Research: Industry reports, tokenization research, strategic Web3 entry studies, and competitive intelligence

Additional specialized offerings include go-to-market strategy, tokenomics & whitepaper support, regulatory & licensing advisory (including MiCA compliance), paid growth & user acquisition for blockchain projects, capital & fundraising readiness, and ecosystem & partnership development.

Key Strengths

FORMULA's unique advantage lies in its direct connection to Cointelegraph's media empire, providing clients with unparalleled reach across 193 countries in 11 languages, 4.4M+ social media subscribers, and 35+ articles published daily. The agency combines strategic planning with hands-on execution, offering turnkey solutions managed from start to finish by experienced professionals.

Their track record includes successful campaigns for crisis management, user onboarding, token launches, and market entry strategies. The team understands the nuances of Web3 communication, from regulatory compliance to community building.

Notable Clients & Projects

Trusted by more than 300 leading names in Web3 and Web2, including:

• Binance: Advertorial campaigns reaching 2.5M+ users with comprehensive crisis management support
• 1inch Network: Live AMA sessions generating 100K+ views and social media campaigns reaching 155K+ users
• Lunu: Strategic PR and social media support achieving 120K+ impressions and 3.7% Twitter engagement rate
• GoMining: Comprehensive brand awareness campaigns with 500K+ article reach and 1.2M+ display ad impressions
• MetaMask, TRON, BingX, THEA, Gold Dollar (USDKG): Various strategic marketing, token launch, and market entry initiatives
• International Bank of Tajikistan: Roadmap consulting for compliant crypto exchange launch

Why Choose FORMULA

FORMULA is where strategy meets storytelling. Whether launching a DeFi protocol, scaling a fintech product, preparing for regulated token offerings, or establishing institutional presence in Web3, FORMULA connects strategy with execution through data-driven campaigns, narrative development, and Cointelegraph's unmatched media distribution network. The agency serves as a complete growth partner for banks, DeFi protocols, crypto exchanges, DAOs, Web2.5 platforms, governments, and venture-backed startups across 20+ markets.