User Research & Product Audits

Arounda's User Research & Product Audits service provides data-driven insights to optimize Web3 application performance and user experience. Through professional UX research methodologies and comprehensive product audits, Arounda identifies friction points and opportunities for improvement that drive adoption and engagement.

Service Components

UX Research Services

Professional user research including user interviews with target segments, surveys and questionnaire design, usability testing (moderated and unmoderated), persona development and user journey mapping, competitive analysis and benchmarking, and Web3-specific research on wallet onboarding, transaction comprehension, and decentralization trade-offs.

Product UX/UI Audit

Comprehensive evaluation of existing Web3 applications identifying usability issues, design inconsistencies, and improvement opportunities. Includes heuristic evaluation against UX principles, user flow analysis and friction point identification, accessibility audit (WCAG compliance), visual design assessment and brand consistency review, performance and loading analysis, and mobile responsiveness evaluation.

Deliverables

Research deliverables include research findings report with actionable insights, user personas and journey maps, usability test recordings and analysis, prioritized recommendation list with effort-impact matrix, and presentation for stakeholder communication. Audit deliverables include detailed audit report with screenshots and annotations, severity-rated issue list (critical, high, medium, low), before/after mockups for key improvements, and implementation roadmap with prioritization.

Research Methodology

Arounda employs mixed-methods research combining qualitative insights from user interviews and observation with quantitative data from surveys and analytics. This triangulated approach ensures recommendations are grounded in both user behavior patterns and subjective feedback.

Key Differentiators

• Web3-specific research expertise understanding unique onboarding challenges
• Actionable recommendations tied to business and user outcomes
• Combination of strategic insights with tactical design improvements
• Fast turnaround for audits enabling rapid iteration cycles

Ideal Client Profile

• Web3 applications experiencing high drop-off or low engagement rates
• DeFi protocols seeking to simplify complex user experiences
• Crypto wallets optimizing onboarding and transaction flows
• NFT marketplaces preparing for major product updates or redesigns
• Blockchain projects validating product-market fit before major development investment