Clay

Clay is a global UX design and branding agency headquartered in San Francisco, founded in 2010. With a team of 78+ strategists, designers, and engineers across 16 years of operations, Clay has established itself as a premier creative agency serving the world's leading brands by blending AI, design, and technology.

Core Services

Clay offers comprehensive design and technology expertise across five core pillars: Branding (brand strategy, architecture, verbal and visual identity, guidelines, and brand experiences), Digital Products (consumer and enterprise software, user research and testing, UX/UI design, motion design, and design systems), Websites (content strategy, web design, interactive experiences, frontend and backend development, and CMS implementation), Content (art direction, illustration, iconography, animation, photo/video, and 3D), and Development (technology consulting, architecture planning, mobile and web development, backend development, API integration, and emerging technologies including AI, AR/VR, wearables, and Web3).

Web3 & Crypto Expertise

Since 2016, Clay has been a crypto-native agency serving the blockchain industry. The agency specializes in creating bold, human-first brands that break traditional crypto design patterns and connect with mainstream audiences. They craft distinctive brands and digital experiences for DeFi platforms, crypto wallets, trading terminals, and exchanges, serving both retail crypto users and institutional clients. Clay accepts cryptocurrency payments natively to self-custody wallets, works with anonymous founders through encrypted communication channels, and has deep expertise navigating compliance, KYC requirements, and institutional regulatory frameworks. Notable Web3 clients include Coinbase (early-stage partner), Grayscale (world's largest crypto asset manager), Sky (formerly MakerDAO rebrand), zkSync, Avalanche, and MEXC.

Key Strengths

Clay differentiates itself through senior leadership involvement, with co-founders personally overseeing every project and design directors leading dedicated, cross-disciplinary teams. The agency operates with a remote-first model across the United States, Europe, and South-East Asia, enabling global collaboration across time zones. Their AI-infused creative approach integrates cutting-edge generative AI and machine learning to enhance design workflows while maintaining human creativity and strategic thinking. Clay builds future-proof designs with robust design systems that enable scalability—multiple client websites and products have remained untouched for 5+ years, demonstrating long-term viability. The agency's work has earned recognition including Webby Awards nominations, Apple App Store Editors' Choice features, and Site of the Day awards from Awwwards, CSS Design Awards, and FWA.

Notable Clients & Projects

Clay's diverse portfolio spans fintech, Web3, enterprise software, ecommerce, and consumer brands. Fintech and Web3 clients include Discover, Stripe, Credit Karma, STC Bank, MoneyLion, Marqeta, Tipalti, Coinbase, Grayscale, Sky (MakerDAO), zkSync, Avalanche, MEXC, DFINITY, Ndax, Aurox, and Alliance Block. Enterprise and B2B clients include Slack, Google, Amazon, Meta (Facebook), ADP, VMware, Cisco, Okta, Splunk, and Nutanix. Consumer brands include Uber, Coca-Cola, Sony, Samsung, Snapchat, Joe & The Juice, and Serena & Lily. Clay has completed 529+ projects since 2010, consistently delivering award-winning work that drives measurable business outcomes including increased website traffic, improved conversion rates, and successful funding rounds.

Why Choose Clay

Clay functions as a true strategic partner, merging human creativity with AI-driven efficiency to consistently exceed expectations. Their cross-disciplinary approach integrates branding, product, and technology expertise under one roof, ensuring seamless execution from strategy through implementation. The agency prioritizes transparency, communication, and premium client experience throughout the entire project lifecycle. With startup agility combined with enterprise-grade project management refined over 16 years, Clay delivers swift, impactful results that support long-term business goals. For Web3 projects specifically, Clay brings deep industry knowledge, crypto-native founders who understand blockchain technology, and proven experience serving both DeFi protocols and institutional crypto firms navigating complex regulatory environments.