Lazarev is an award-winning digital product design agency founded in 2015, specializing in AI-native and Web3 user experiences for B2B products. Based in San Francisco with roots in Ukraine, the agency has built a reputation for transforming complex blockchain and AI platforms into intuitive, high-performing digital experiences.
Core Products/Services
Lazarev offers comprehensive digital product design services across the full development lifecycle, from user research and product strategy to production-ready design systems. Their expertise spans UX/UI design, product design, branding, web development, and design consulting. The agency particularly excels in Web3 design services, having created interfaces for crypto wallets, NFT marketplaces, DeFi platforms, and blockchain infrastructure products since the early days of Web3 (working on blockchain projects since 2017).
Their service offering includes UX research, UX audits, prototyping, responsive web design, mobile app design, SaaS product design, startup MVP design, website redesign, design systems, branding, and AI consulting services. They specialize in making data-heavy, complex interfaces accessible through clear visual hierarchies and intuitive user flows.
Key Strengths
Lazarev's key differentiators include their partnership mentality—they work alongside clients from pre-seed through Series D and beyond, not just as vendors but as strategic partners. The agency has helped clients secure over $500M in funding through compelling design that communicates value to investors. Their work has contributed to multiple successful acquisitions, including Peel's acquisition by Shopify.
With 125+ international design awards including multiple Webby Awards, FWA Awards, and CSS Design Awards, Lazarev has earned recognition alongside brands like Google, Netflix, and Spotify. They've designed for notable clients including Boeing, Shopify, HP, Corel Draw, and Merkle, as well as numerous Web3 startups.
Their Web3 expertise is particularly deep—they've designed everything from crypto trading terminals and DeFi portfolio management platforms to NFT collection websites and Web3 gaming infrastructure. They understand the unique UX challenges of blockchain products: building trust through transparency, simplifying complex crypto interactions, reducing eye strain with dark themes for data-heavy interfaces, and using standardized color coding for financial tracking.
Notable Clients/Projects
Web3 Projects: Dollet Wallet (DeFi yield optimization), Blockbeat (crypto news aggregator), Metastaq (no-code Web3 platform), EllipX (European crypto-finance), Fractal Protocol (DeFi portfolio management), Visible (real estate NFTs), Kin Foundation (Web3 social/marketplace), CollectorCrypt (NFT marketplace), Mekaverse (NFT collection), Altura (Web3 gaming marketplace)
Enterprise Clients: Enhanced Shopify analytics tool Peel (leading to $5M funding and Shopify acquisition), streamlined Boeing's blueprint approval process, supported Blade's marketing in US/Europe, created training content for Hewlett Packard, improved Corel Draw landing pages, designed learning platform for Abu Dhabi University, created campaigns for Merkle, uplifted Sopra Banking Software's design system
AI Products: Accern Rhea (AI research tool used by OpenAI and other AI leaders, drove $40M growth and acquisition), VTnews.ai (AI media platform reaching 85k users in first month, now 240K monthly readers), AdMetrics (AI-powered e-commerce analytics)
Why Choose Lazarev
Lazarev brings a unique combination of creative excellence and business acumen. They don't just create beautiful interfaces—they solve business problems and drive measurable outcomes. Their clients report conversion increases of 100%+, sign-up rate improvements of 300%+, retention increases of 42%+, and customer base growth exceeding 1 million users.
The agency's team of 40+ creative talents operates with full in-house capabilities and independence, ensuring quality control and deep client relationships. Their process is thorough and data-driven, incorporating strategy workshops, idea validation, market research, product positioning, UX research, functional decomposition, prototyping, and usability testing before finalizing designs.
For Web3 companies specifically, Lazarev offers a decade of blockchain design experience (since 2015), understanding how to build trust in decentralized systems, onboard non-technical users to crypto products, and create interfaces that make complex blockchain operations feel simple and secure.
