Press & Media Relations

ACTIV8's Press & Media Relations service provides strategic media distribution and PR campaigns designed to amplify Web3 brands' announcements, milestones, and narratives across traditional and crypto-native media outlets. The service combines media relationship management, press release writing and distribution, journalist outreach, and coverage tracking to maximize brand visibility and credibility.

Service Overview

With proven execution across major Web3 brands including Bitget, GoPlus, Jupiter Exchange, Velo Protocol, and Avail, ACTIV8 secures media placements in top-tier crypto publications, mainstream business media, and regional outlets across APAC and Chinese-speaking markets. The agency's hyperlocal approach ensures press messaging resonates with regional media preferences and editorial standards.

Leveraging a network of 15,000+ partners and relationships with 100+ media outlets, ACTIV8 delivers comprehensive PR services from announcement strategy through coverage analysis. The service achieved notable results including propelling Bitget's Malaysian users to become the platform's leading trading volume segment and driving GoPlus to secure top-tier exchange listings through strategic press distribution.

What's Included

• Strategic Press Release Writing: Expert copywriting tailored for crypto and blockchain topics with technical accuracy and compelling narratives
• Media Distribution: Distribution to 100+ crypto-native publications (CoinDesk, Decrypt, The Block) and mainstream business media across APAC
• Journalist Relationship Management: Direct relationships with crypto journalists and business reporters for exclusive pitch coordination
• Regional Media Targeting: Localized outreach across Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, and Chinese-speaking markets
• Interview Coordination: Executive media training, interview scheduling, and Q&A preparation for podcast appearances and feature articles
• Crisis Communication: Rapid response protocols and reputation management for sensitive announcements or market events
• Media Monitoring: Comprehensive coverage tracking with sentiment analysis, competitive benchmarking, and impact reporting
• SEO Optimization: Press releases optimized for long-term discoverability and search engine visibility

Why Choose ACTIV8

ACTIV8's hyperlocal expertise ensures press campaigns resonate authentically across diverse APAC markets, adapting messaging to regional cultural contexts and media landscapes. The agency's deep relationships with crypto-native and mainstream media outlets, combined with proven results driving exchange listings, funding announcements, and brand credibility, make ACTIV8 the trusted PR partner for Web3 brands expanding across Asia-Pacific regions.

With rapid deployment capabilities (campaigns launching within 72 hours) and integration with broader marketing initiatives including KOL marketing, social media amplification, and event activations, ACTIV8 delivers coordinated PR campaigns that maximize reach and impact across all channels.