ACTIV8

ACTIV8 (formerly Lydian Labs) is a leading Web3 marketing agency specializing in strategic marketing, community building, and event production across APAC and Chinese-speaking regions. Acquired by BlockOffice, ACTIV8 has evolved into a full-suite Web3 agency serving blockchain brands with bold marketing experiences shaped by each market's culture.

Core Services

ACTIV8 provides comprehensive marketing and advisory services across three pillars:

Online Marketing: Social media management, KOL (Key Opinion Leader) marketing, press releases and media distribution, community building, and video production. The agency leverages its network of 15,000+ partners to achieve over 1.9 billion in online reach.

Offline Activation: Event management and production, side event sponsorships at major blockchain conferences, university roadshows to engage student communities, and conference sponsorships. ACTIV8 organizes Malaysia Blockchain Week, the country's premier blockchain conference, which exceeded projected attendance by 150% with 50+ sponsors and 120 partners in 2024.

Strategic Advisory: Fractional CMO services for Web3 projects, business model advisory, product strategy consultation, and go-to-market strategy development. The agency offers rapid deployment with campaign setups within 72 hours.

Key Strengths

ACTIV8's core differentiator is hyperlocalization—blending strategic creativity with deep cultural understanding across 40+ countries. As the official marketing agency for Base Malaysia, ACTIV8 demonstrates expertise in developer acquisition, founder relations, local community building, and offline activation, growing Base Malaysia's following from 0 to 12,000 in just 2 months.

The agency's portfolio spans major Web3 brands including Bitget (where they propelled Malaysian users to become the platform's leading trading volume segment), Jupiter Exchange (facilitating global localization efforts), GoPlus (securing top-tier exchange listings), Velo Protocol (achieving 30% user conversion across five regions), and Avail (driving launch oversubscription).

Notable Events & Projects

Malaysia Blockchain Week: As the organizing host, ACTIV8 established this as Malaysia's premier blockchain conference with impressive metrics—150% over-attendance, 50+ sponsors, and 120 partners in the 2024 Voyager Edition.

BlockCon: A curated pitch showcase uniting Web3 founders, venture funds, and institutional players across Seoul and Singapore stations, successfully pairing 30+ projects and judges with 250+ participant reach.

Base Network Events: Multiple activations including Base Around The World at Network School (Forest City, Johor Bahru), Base Network State Founders' House, and Monash Blockchain Industry Night university roadshow.

Why Choose ACTIV8

ACTIV8 offers a unique combination of scale (1.9B+ global traction, 40+ countries covered), speed (72-hour campaign setup), and proven execution across various marketing pillars. The agency's hyperlocal approach drives mainstream adoption by making brands an integral part of the communities they serve, rather than external entities. With BlockOffice's backing, ACTIV8 delivers world-class campaigns with measurable impact, transforming visions into reality through strategic creativity and cultural intelligence.