Media Relations & Crisis Communications

Wachsman's Media Relations and Crisis Communications services form the backbone of the firm's earned media capability for companies in finance, fintech, Web3, and emerging technology sectors.

Service Overview

Building on deep, established relationships with key journalists and publications across finance, fintech, and Web3 media, Wachsman secures meaningful coverage and shapes the conversations that matter most to clients. The firm takes a data-driven, insight-led approach to proactive media strategy — developing programs designed to help clients influence industry discourse and forge lasting relationships with their most important stakeholders.

What's Included

Media Relations

• Press release writing and distribution
• Media outreach and journalist relationship management
• Interview placement and news story pitching
• Media monitoring across finance, fintech, and Web3 publications
• In-market and product launch media campaigns

Crisis & Issues Management

• Issues audit and crisis protocol development
• Real-time crisis response management and media monitoring
• Reputation management and recovery programs
• Crisis-led media training for spokespeople

Why Choose Wachsman

With offices across the US, Europe (Dublin, London, Geneva), and APAC (Singapore), Wachsman provides round-the-clock monitoring and response capabilities — critical for the 24/7 nature of crypto and Web3 markets. The firm brings deep experience navigating Web3-specific crises including exchange collapses, regulatory enforcement actions, protocol exploits, and market volatility.