Influencer & KOL Marketing

Lunar Strategy's Influencer & KOL Marketing service activates crypto-native Key Opinion Leaders (KOLs) and content creators across X, YouTube, and Telegram to build awareness, trust, and momentum for Web3 projects through aligned messaging and credible distribution.

What's Included

The service provides end-to-end influencer campaign management including KOL sourcing and shortlisting, outreach and negotiations, briefing and content alignment, timeline and deliverable coordination, live monitoring, and performance reporting. Additionally, through Yap Circle, the service offers access to a 600+ Yapper network for coordinated organic content campaigns.

Network Reach

Lunar Strategy maintains relationships with 1000+ KOLs in the crypto space, ranging from top industry voices to niche micro-KOLs, plus a curated network of 600+ crypto-native content creators (Yappers) who generate organic content and mindshare across Crypto X.

Process

Onboarding

Define KOL and Yap strategy in a workshop covering objectives, narrative direction, and targeting.

KOL and Creator Coordination

Source and shortlist aligned creators, handle outreach and negotiations, lock in timelines and deliverables. For Yap campaigns, publish briefings to the 600+ Yap Circle creators.

Campaign Execution

KOLs post across X, YouTube, and Telegram while Yappers create organic content including threads, quote retweets, memes, and reactions. The team monitors content delivery, timing, and engagement live. High-performing posts are amplified via ecosystem replies.

Reporting

Comprehensive reporting on KOL and Yapper performance, engagement, ROI, and recommendations for future campaigns.

Target Clients

Ideal for projects launching campaigns, preparing for TGE, announcing partnerships, or seeking to build credibility through trusted crypto voices and organic mindshare growth.

Differentiator

This combined approach offers traditional KOL marketing alongside cost-effective Yap Circle campaigns as an alternative to expensive Kaito leaderboard campaigns while still delivering meaningful mindshare growth.