Crypto Public Relations (PR)

Lunar Strategy's PR service helps crypto projects get published in top-tier crypto and tech publications through strategic narrative development, content creation, and media placement coordination.

What's Included

The service provides story angle definition, article drafting, visual design, journalist and editor outreach, timing coordination, and placement amplification. The team focuses on credibility-building placements that support long-term narrative positioning.

Coverage Types

TGE announcements, founder features, product launches, partnership news, thought leadership pieces, and milestone coverage in relevant crypto and tech media outlets.

Process

Onboarding

Strategy session and landscape research to define compelling angles and story directions.

Story Development

Draft articles, design visuals, and pitch tailored stories to relevant journalists and editors.

Campaign Execution

Secure media placements, coordinate timing, and amplify reach through supporting channels.

Reporting

Full PR report covering placements, traffic, sentiment, and clear recommendations for follow-up.

Integration

PR campaigns can be coordinated with social media and influencer campaigns under one unified strategy for maximum impact and consistent messaging across all channels.