Lunar Strategy

Lunar Strategy is an award-winning Web3 marketing agency founded in 2019 that has worked with over 250 blockchain ecosystems and crypto projects. Based in Lisbon, Portugal, the agency specializes in helping blockchain projects build awareness, credibility, and community through comprehensive marketing strategies.

Core Services

Lunar Strategy offers a full suite of crypto marketing services including Go-To-Market Strategy, Social Media Marketing, Influencer Marketing (KOL campaigns), Yap Strategy (creator network campaigns), Crypto SEO, Public Relations, and Community Management. The agency manages campaigns across X (Twitter), YouTube, Telegram, Discord, and major crypto media publications.

Key Strengths

The agency has invested over $40 million in marketing budgets across their client portfolio and maintains a network of 1000+ Key Opinion Leaders (KOLs) and 600+ content creators (Yappers) for campaign activation. Their team of 30+ specialists includes dedicated strategists, account managers, community managers, and content creators with deep expertise in Web3 marketing.

Notable Clients and Projects

Lunar Strategy has worked with major blockchain ecosystems including Polkadot, Internet Computer (ICP), Cardano, MultiversX, OKX, Supra, and Avalon Labs. Their case studies demonstrate measurable results such as 3M+ impressions for Warden Protocol, 97K follower growth in 19 days, 40x oversubscription on launchpad campaigns (Theoriq), and successful TGE support for numerous projects.

Why Choose Lunar Strategy

As a crypto-native agency operating since 2019 through multiple market cycles, Lunar Strategy understands the unique demands of Web3 marketing. They offer full-stack marketing coordination where social media, PR, and influencer campaigns work together under one strategy. Their data-driven approach uses tools like Kaito and Cookie3 for real-time performance tracking and narrative positioning. The agency hosts the annual Crypto AI Conference in Lisbon, further demonstrating their position as thought leaders in the space.