Strategic product consulting to guide businesses in creating viable digital solutions with strong product-market fit designed for growth. Lazarev adds expertise to the digital product development process at critical decision points, specializing in Web3, AI, and B2B SaaS products.
Product Strategy Consulting
Comprehensive strategy services including strategy workshops, product roadmap development, feature prioritization, and go-to-market planning. Helping startups and enterprises make informed product decisions through:
- Product Vision & Strategy Definition: Creating long-term product vision and strategic planning for sustainable growth
- Roadmap Planning & Prioritization: Development roadmaps, UX direction, and feature prioritization aligned with business objectives
- Product-Market Fit Assessment: Research-driven approach ensuring products solve real user problems and achieve market fit faster
- Competitive Product Analysis: Deep market analysis, competitor assessment, and product positioning
- Product Requirements Documentation: Functional decomposition, feature definition, and comprehensive product requirements
AI Product Strategy
Specialized AI consulting to help businesses maximize ROI by embedding artificial intelligence where it drives the most impact. Services include:
- AI Strategy & Implementation: Identifying practical applications of AI for specific business challenges and developing tailored implementation strategies
- AI Product Design: Designing intuitive user experiences for AI-powered platforms while ensuring AI models perform optimally
- Conversational AI Strategy: Expert guidance on where and how to embed conversational AI for seamless customer interactions
- Generative AI Consulting: Helping businesses identify practical applications of generative AI for real operational improvements
Lazarev has been designing AI experiences since 2017, with work that has earned recognition and set new UX standards now used by OpenAI and other AI leaders.
UX Strategy & Research
UX Strategy Agency Services: Creating long-term product vision, development roadmaps, UX direction, and strategic planning for sustainable growth.
UX Research Consultancy: Before starting design, validating hypotheses, testing product vision, and gathering real insights from target audiences. Expert guidance on research methodology and execution.
Product Strategy Process: Strategy workshops, idea validation, market research, user research, functional decomposition, and user flow mapping.
Digital Transformation Consulting
Guiding organizations through every step of digital transformation from strategy to execution. Aligning technology with business goals, streamlining operations, and identifying innovation opportunities.
Value Delivered
- Validate product concepts early to avoid costly development mistakes
- Achieve product-market fit faster through research-driven insights
- Make informed strategic decisions backed by user data and market analysis
- Accelerate time-to-market with experienced guidance
- Avoid common pitfalls in product development
- Align stakeholders around clear product vision and roadmap
Results & Impact
- Helped clients secure $500M+ in funding through compelling product strategy and design
- Driven conversion increases of 100%+
- Achieved sign-up conversion rate improvements of 300%+
- Boosted app retention rates by 42%+
- Contributed to acquisitions (e.g., Peel acquired by Shopify after $5M funding)
- Built products reaching 1M+ active users
Approach
Lazarev doesn't just execute—they question assumptions and push boundaries. Their team asks unconventional questions, getting to the 'why' and seeking 'how', challenging the status quo while presenting game-changing alternatives that deliver results.
Industry Expertise
Serves early-stage startups through Series D companies and beyond, as well as established enterprises undergoing digital transformation. Strong expertise in Web3, AI/ML, Fintech, SaaS, and B2B products.
