Web3 Product Strategy & Advisory

FunFair Ventures provides strategic product advisory services to portfolio companies and early-stage Web3 projects, leveraging the team's decades of experience building, scaling, and launching successful blockchain products. The firm's product advisory support helps projects define product vision, develop roadmaps, and execute product strategies that achieve product-market fit in competitive Web3 markets.

Product Strategy Advisory

The FunFair Ventures team offers specialized product advisory support across multiple domains:

Product Vision and Roadmap Planning: With a CPO partner (Fred Kessler) and deep blockchain product development expertise from the FunFair Technologies Group, the firm provides guidance on product strategy definition, feature prioritization, technical roadmap planning, and product-market fit validation. Portfolio companies benefit from lessons learned building and iterating on production blockchain products at scale.

Technology and Product Architecture: The firm's CTO partner (Oliver Hopton) and deep blockchain engineering expertise helps projects make informed decisions on smart contract architecture, blockchain infrastructure selection, scalability optimization, and technical implementation approaches. This ensures product strategies are grounded in technical feasibility and aligned with blockchain ecosystem best practices.

Go-to-Market and Product Positioning: Portfolio companies receive support on product positioning, market strategy, competitive differentiation, and growth strategies tailored to Web3 ecosystems. The firm's network of fund partners and industry relationships provides market intelligence that informs product strategy decisions.

Tokenomics and Crypto-Economic Product Design: FunFair Ventures advises projects on integrating token mechanics into product design, incentive mechanism optimization, and crypto-economic model development. The team's experience with both successful and challenging token implementations informs practical, market-tested guidance on product-level tokenomics.

Advisory Engagement Model

Product strategy advisory is provided as part of FunFair Ventures' investment relationship with portfolio companies. The level and nature of product advisory engagement is tailored to each company's specific needs and stage of development. Early-stage companies defining their initial product strategy typically receive more intensive hands-on support, while more mature portfolio companies may engage the team for specific product challenges or strategic pivots.

Portfolio companies can access the team's product expertise through regular check-ins, ad-hoc consultations, and strategic product planning sessions. The firm's collaborative approach ensures founders maintain ownership of product decisions while benefiting from experienced perspective on complex product strategy questions.

Team Expertise

The product advisory capabilities are backed by a leadership team with complementary expertise:

• Fred Kessler (CPO, Partner): Product strategy and product management leadership
• Oliver Hopton (CTO, Partner): Deep blockchain technology expertise and product development experience
• Lloyd Purser (COO, Partner): Operational excellence and product execution expertise
• Jez San OBE (Chairman): Technology entrepreneur with decades of experience building successful technology products

This multidisciplinary leadership team is supported by senior analysts and operational staff who provide portfolio companies with responsive support on product strategy and execution.