Fundraising Advisory & Capital Strategy

FunFair Ventures provides comprehensive fundraising advisory and capital strategy support to portfolio companies and early-stage Web3 projects. With a CFO partner and extensive fundraising experience across the blockchain ecosystem, the firm helps projects develop financial models, plan capital raises, prepare investor materials, and navigate subsequent funding rounds.

Fundraising Advisory Services

The firm's fundraising advisory encompasses the full capital raising lifecycle:

Financial Planning and Modeling: Support developing detailed financial projections, runway analysis, use-of-funds planning, and capital efficiency strategies tailored to Web3 business models and tokenomic structures.

Investor Materials Preparation: Guidance on creating compelling pitch decks, financial presentations, data room materials, and investor communications that resonate with crypto-native and traditional venture investors.

Fundraising Strategy: Development of optimal fundraising approaches including timing, structure (equity, token, hybrid), target raise amount, investor targeting, and sequencing of fundraising activities.

Investor Network Access: FunFair Ventures' relationships with other Web3 investors facilitate warm introductions for follow-on capital. The firm's network of fund partners includes Alliance Fund, Blockchain Builders, Borderless Capital, Whitestar Capital, and Figment Capital, providing portfolio companies with expanded access to potential co-investors and lead investors for subsequent rounds.

Term Sheet and Valuation Guidance: Advisory on valuation positioning, term sheet negotiation considerations, and structuring optimal investment terms for both equity and token-based fundraises.

Advisory Engagement Model

Fundraising advisory support is provided as part of FunFair Ventures' investment relationship with portfolio companies. The level and nature of advisory engagement is tailored to each company's specific needs and stage of development. Early-stage companies preparing for their first institutional raise typically receive more intensive hands-on support, while more mature portfolio companies may engage the team for specific strategic questions around growth capital or strategic funding rounds.

Portfolio companies can access the team's expertise through regular check-ins, ad-hoc consultations, and strategic planning sessions focused on capital strategy. The firm's collaborative approach ensures founders maintain ownership of fundraising decisions while benefiting from experienced perspective on optimal capital raising approaches.

Team Expertise

The fundraising advisory capabilities are backed by a leadership team with complementary expertise:

• Michael O'Connor (CFO, Partner): Financial planning, capital markets, and corporate finance expertise
• Jeremy Longley (CEO, Partner): Extensive experience in business leadership and strategic growth
• Jez San OBE (Chairman): Technology entrepreneur and angel investor with decades of experience building and exiting successful technology companies

This multidisciplinary leadership team is supported by senior analysts who provide portfolio companies with responsive support on fundraising preparation and execution.