Web3 Media Relations & Press Services

Strategic press and public relations services focused on shaping public perception and securing valuable media coverage for Web3 protocols. Cipher Dance manages all aspects of media relations from press release development to relationship building with key journalists and securing features in top-tier cryptocurrency and blockchain publications across Western and Chinese markets.

Press Release Development

Creation of compelling, newsworthy press releases and comprehensive media kits that effectively communicate protocol milestones, partnerships, product launches, and other significant announcements. All materials are optimized for crypto media outlets and formatted for maximum pickup across both traditional and Web3-native publications.

Media Relationship Building

Cultivation and maintenance of relationships with key journalists, editors, and media outlets in the blockchain and cryptocurrency space, ensuring protocols have direct channels to major industry publications. Coverage spans both Western crypto media landscapes and Chinese media ecosystems, leveraging established relationships built through multiple market cycles. The agency's ex-Binance and Flow (Dapper Labs) leadership brings deep media connections across global Web3 publications.

Media Placement & Coverage

Proactive pitching to secure features, interviews, and coverage in top-tier publications including major crypto news sites, blockchain industry media, mainstream tech publications, and relevant trade publications. Strategic timing of announcements to maximize visibility during key market moments or protocol milestones. The agency's network enables access to over 2.5 million crypto users worldwide through strategic media partnerships.

Media Monitoring & Crisis Management

Continuous monitoring of media mentions, sentiment tracking, and proactive management of public image to ensure positive brand perception. Includes rapid response capabilities to address any negative coverage through strategic crisis communication and coordinated messaging across channels. This protective PR layer maintains brand integrity during challenging market conditions or negative publicity.

Why Choose Cipher Dance

Cipher Dance brings battle-tested PR experience through multiple Web3 market cycles, with proven ability to secure coverage for 60+ protocols including Redstone, Space and Time, Theoriq, Arbitrum, Chainbase, and others. The agency's co-founding mentality means embedded partnership rather than traditional vendor relationships, with data-driven approaches focused on metrics that matter: protocol visibility, community sentiment, and market positioning.