Social Media Management

Comprehensive social media management services designed specifically for Web3 and blockchain projects, helping brands build engaged audiences and maintain active presence on platforms where crypto conversations happen.

Full-Service Social Media Management

FORMULA provides end-to-end social media services from strategy development through daily execution and community management across X (Twitter), Instagram, LinkedIn, Telegram, and Discord. The service combines strategic planning with hands-on execution, ensuring consistent brand voice, timely engagement, and data-driven optimization.

What's Included

• Strategy & Planning: Social media strategy development, content calendar planning, platform-specific tactics, and audience targeting frameworks
• Content Creation: Original content production including graphics, videos, memes, infographics, and written posts optimized for each platform
• Community Management: Daily engagement, comment moderation, DM responses, and active community interaction
• Influencer Partnerships: Identification, outreach, and collaboration management with crypto influencers and key opinion leaders
• Paid Social Advertising: Campaign setup, creative optimization, targeting refinement, and performance tracking across social platforms
• Live Events: Twitter Spaces hosting, AMA coordination, and real-time event coverage
• Analytics & Reporting: Performance tracking, engagement analysis, audience growth metrics, and data-driven recommendations

Web3 Social Expertise

The FORMULA team understands Web3 social dynamics including airdrop promotion, governance participation communication, protocol update announcements, community sentiment management, and the 24/7 nature of crypto conversations. Content strategies balance education, engagement, and promotion while maintaining authenticity crucial for crypto-native audiences.

Proven Performance

FORMULA's social media campaigns deliver measurable results across the industry:

• Lunu: 120K+ impressions with 3.7% Twitter engagement rate
• 1inch Network: 155K+ social media users reached through integrated campaigns
• Binance: 280K+ users reached with strategic social amplification

All campaigns combine creative content production with data-driven optimization, ensuring social presence translates to measurable business outcomes including user acquisition, community growth, brand awareness, and protocol adoption.

Why Choose FORMULA

As the social media arm of Cointelegraph—the world's leading blockchain news platform with 4.4M+ social subscribers—FORMULA brings unmatched understanding of what resonates in Web3 social spaces. The team manages social presence for 300+ blockchain projects, combining platform expertise with crypto-specific knowledge to build communities that drive business results.