Press Relations & Media Outreach

Melrose PR delivers comprehensive press relations services for Web3 and blockchain companies, leveraging deep relationships with crypto-focused and mainstream media to secure tier-1 coverage that drives awareness, credibility, and business impact.

Media Relationships & Coverage Network

Melrose has cultivated strong, trusted relationships with journalists and editors at leading publications covering blockchain, cryptocurrency, and technology. Their network spans crypto-native outlets like CoinDesk, The Block, Bitcoin Magazine, Blockworks, and Cointelegraph, as well as mainstream business media including CNBC, Bloomberg, Forbes, Fortune, and TechCrunch.

Strategic PR Framework

Melrose provides strategic public relations consulting to help Web3 and blockchain companies refine their narrative and messaging to support their business goals. The firm works closely with clients to develop comprehensive communications strategies that position them effectively in the competitive cryptocurrency and decentralized technology landscape. Their strategic approach includes messaging frameworks, positioning documents, audience segmentation, and communications roadmaps aligned with business milestones.

Announcement Coverage Management

The firm manages the full lifecycle of press announcements including fundraising rounds, product launches, partnership announcements, protocol upgrades, and major milestones. Services include press release writing and distribution, embargo management, exclusive pitching, and coordinated media outreach to maximize coverage impact.

Proactive Media Pitching

Beyond announcements, Melrose proactively pitches client stories, data, and executive expertise to media based on industry trends, news cycles, and journalist interests. This ongoing outreach generates consistent media presence including expert quotes, feature stories, and broadcast opportunities.

Crisis Communications

The firm provides rapid response communications support during challenging situations, helping clients navigate regulatory developments, security incidents, or market volatility with strategic media engagement.

Proven Track Record

Melrose has secured coverage for clients in top-tier outlets including CNBC's "Closing Bell," Bloomberg feature stories, Forbes digital asset coverage, and extensive crypto-native publication features. Client testimonials highlight the firm's ability to deliver tier-1 coverage quickly, with one client noting they secured more coverage in one month with Melrose than their previous agency delivered in six months.

Industry Expertise

With exclusive focus on Web3 since 2016, Melrose brings deep industry expertise from working with leading crypto projects, investors, and media outlets. This enables them to understand the technical, regulatory, and market dynamics that shape effective communications strategies and media engagement.