Crypto Public Relations

Chainstory's Public Relations service is designed specifically for crypto, Web3, and blockchain businesses looking to raise their brand profile through strategic media engagement. The service secures editorial news articles featuring client companies in major crypto publications, arranges podcast and interview placements for executives to establish thought leadership, and provides comprehensive guidance on working with crypto media.

What's Included

The PR service includes expert storytelling using proven methods specific to the crypto industry, press release writing and formatting by team members with crypto journalism experience, media outreach to a curated network of crypto journalists and editors, and strategic campaign planning to ensure stories make it past editors' desks. Chainstory specializes in timing campaigns to dominate news cycles at key moments, such as product launches, funding announcements, or major milestones.

Target Clients

The service caters to B2B crypto, Web3 and blockchain companies, VC firms seeking brand awareness, blockchain and DeFi protocols looking to take over social media channels, and exchanges, payment services, and wallet providers aiming to stand out from competition. Each client receives a full project audit and tailored strategy based on their specific industry vertical and business goals.

Deliverables and Approach

Unlike traditional PR agencies that work on monthly retainers, Chainstory operates with guaranteed deliverables - promising a specific number of unique articles published, backlinks, or other agreed-upon metrics. Their approach includes creating viral content, securing editorial coverage (not sponsored posts), providing educational content to onboard new users, and helping clients achieve top rankings on search engine results pages (SERPs) with trusted content.

Why Choose Chainstory

As crypto natives who have been operating in the Web3 space since 2016, Chainstory brings nearly a decade of industry expertise, having navigated through multiple bear and bull markets. Their team maintains robust relationships with crypto journalists, editors, bloggers, and media figures across the industry, ensuring effective media placements that resonate with crypto-focused publications.