Complete branding services for Web3 and fintech companies, from initial brand strategy to comprehensive visual identity systems. Properly creates distinctive, memorable brands that resonate with the blockchain community while remaining accessible to broader audiences. Their branding work captures the innovative spirit of Web3 while establishing trust and professionalism.
Core Branding Services
- Brand strategy and positioning
- Comprehensive brandbooks with usage guidelines
- Logo design and visual identity systems
- Custom illustrations that tell brand stories
- 3D design and rendering for unique visual assets
- Motion design for animated brand elements
- Brand refresh and evolution for established projects
Strategic Approach
Properly's branding process begins with deep discovery to understand the company's vision, values, target audience, and competitive landscape. They develop strategic positioning that differentiates the brand in the crowded Web3 space. The resulting visual identity reflects the brand's personality while ensuring practical application across all touchpoints.
Web3 Brand Expertise
The studio has extensive experience creating brands for various Web3 sectors including DeFi protocols, blockchain infrastructure, NFT projects, cryptocurrency exchanges, Web3 events, and fintech platforms. They understand how to balance technical credibility with approachability, creating brands that appeal to both developers and end users.
Deliverables
- Comprehensive brandbook with guidelines
- Logo variations and usage rules
- Color palette and typography systems
- Illustration library and visual elements
- 3D assets and motion graphics
- Brand application examples
- Presentation templates and marketing assets
Notable Rebrands
Properly has delivered exceptional rebranding projects for Cookie3 (complete brand reimagination), Quantstamp (securing Web3's future), RedStone (modular oracle branding), Metahero (streamlined innovative look), IDRISS (bold Web3 builder-friendly brand), and multiple other high-profile blockchain projects. Client testimonials consistently praise their ability to capture brand essence and deliver beyond expectations.
