Properly is a boutique design studio based in Warsaw, founded in 2021, specializing in brand and product design for blockchain and fintech companies. With a focus on quality and industry expertise, they specialize in the efficient crafting of memorable user experiences for the Web3 and DeFi ecosystem.
Core Services
Properly offers comprehensive design solutions across multiple disciplines:
- Product Design: UX/UI design, design systems, mobile design, wireframes, prototyping, user research, testing, and audits
- Branding: Brand strategy, brandbooks, logotypes, illustrations, 3D design, and motion design
- Web Design: Website design and Webflow development
- Specialized Web3 Expertise: Deep understanding of DeFi, exchanges, ramps, wallets, staking, lending, DAOs, farms, NFT collections, and marketplaces
Key Strengths
With extensive experience working with leading blockchain and fintech projects, Properly has developed strong knowledge of these complex industries. Their ability to simplify complicated concepts and explain products to users in an easy-to-understand way sets them apart. The studio's efficiency-driven approach cuts through unnecessary bureaucracy, focusing on delivering high-quality design solutions on time or even earlier.
Their founders are directly involved in every project, ensuring a partnership approach rather than just service delivery. They understand Web3 culture deeply and have worked with 15+ notable blockchain projects including Cookie3, Quantstamp, Hydration, RedStone, IDRISS, Zircuit, Mangrove, Kado, ETHWarsaw, AngelBlock, KOI Finance, and NDAX.
Notable Clients & Projects
Properly has delivered exceptional results for major Web3 projects:
- Cookie3: Complete branding, web design, Webflow development, and illustrations for crypto growth suite
- Quantstamp: Branding, illustrations, and web design for blockchain security leader
- Zircuit: Full branding, product design, 3D design, and web design for L2 blockchain with AI-enabled security
- Mangrove: Branding, product design, web design, and illustrations for orderbook DEX
- Kado: Product design, web design, design system, and illustrations for Web3 payments infrastructure
- ETHWarsaw: Branding, web design, and 3D design for Central and Eastern Europe's biggest Ethereum event
Why Choose Properly
Properly offers more than just design services - they partner with clients in business success. Their approach includes:
- Efficiency Driven: Streamlined process adapted to client needs and timelines, delivering results without unnecessary delays
- Shared Success: Founders directly involved in every project, offering cross-promotion strategies and network connections. Flexible payment options including equity or tokens.
- Growth Mindset: Passionate about innovative solutions, continuously learning and staying current with blockchain and fintech trends
- Simplifying Complexity: Making complex blockchain and fintech products understandable to end users
- True Web3 Understanding: Deep knowledge of Web3 values, culture, and builder-friendly approaches
Client testimonials consistently highlight Properly's exceptional skill, timeliness, creativity, and deep understanding of Web3 values. Their work has helped shape the visual identity of some of the most innovative projects in the blockchain space.
