Formo On-Chain Analytics Platform

Formo is a comprehensive on-chain analytics platform designed specifically for Web3 applications, combining product analytics and wallet intelligence to provide unified visibility into user behavior across web, app, and blockchain interactions.

Product Analytics

Unified Event Tracking: Capture and analyze user activity across all touchpoints from initial page visit to wallet connection to onchain transactions. The platform uses standardized event schemas through the Formo SDK to collect both web2 and web3 data in one system, eliminating data silos.

Onchain Attribution: Track the complete user journey and measure ROI from first engagement through to onchain transactions. Understand which marketing channels, campaigns, or referral sources drive actual wallet connections and protocol usage, not just website traffic.

No-Code Analytics Interface: Build custom dashboards, funnels, and charts without writing SQL. The visual query builder enables product and growth teams to analyze data independently without engineering resources. Features include customizable chart builder, funnel analysis, retention cohorts, and real-time activity feeds.

Advanced Analytics Features: The platform includes live view for real-time user monitoring, retention analysis to understand user lifecycle, behavioral funnels to identify drop-off points, contract event tracking for custom smart contract interactions, and Ask AI for natural language queries.

Resilient Infrastructure: Built on enterprise-grade data engineering stack using Clickhouse for fast queries and data streaming for real-time ingestion. The platform handles high-throughput event data with automatic scaling and maintains 99.9% uptime.

Query API: Programmatic access to analytics data through REST API, enabling teams to build custom integrations, export data to other tools, or create automated workflows based on user behavior.

Wallet Intelligence

Wallet Profiles: Turn anonymous blockchain addresses into detailed user profiles with comprehensive activity history. Each profile includes wallet holdings (tokens and NFTs), DeFi protocol interactions, transaction history, wallet age, reputation scores, and behavioral patterns. Track individual high-value wallets and understand their journey through your application.

Audience Insights: Get aggregated views of your user base to understand who your customers really are. See which protocols and dApps your users interact with most frequently, identify common token holdings across your user base, discover trending behaviors and activity patterns, and find similar users to expand your addressable market.

User Segmentation: Build targeted segments based on onchain behavior and attributes. Segment by token ownership (e.g., holders of specific ERC-20 tokens or NFT collections), protocol usage (e.g., active Aave or Uniswap users), transaction volume and frequency, wallet age and reputation, behavioral patterns (power users, dormant users, new users), and custom combinations of any attributes.

Wallet Labels: Automatically generated and manually assignable labels help categorize and understand users. The platform identifies wallet types (DEX trader, yield farmer, NFT collector, whale, etc.), protocol specialists (Uniswap power user, Aave borrower), engagement levels (active, churning, dormant), and custom business-specific segments.

Behavioral Segmentation: Go beyond static attributes to segment users by actions and engagement patterns. Identify users who completed specific funnels, track cross-protocol behavior, find users similar to your best customers, and trigger campaigns based on lifecycle stage.

Wallet Reputation Scoring: Leverage onchain attestations, proof-of-personhood verification (World ID, Gitcoin Passport), wallet age and transaction history, and DeFi protocol participation to automatically score and rank users. This helps identify high-quality users, filter out bots and Sybil attacks, and prioritize engagement resources.

Profiles API: Programmatic access to wallet intelligence data through REST API, enabling teams to enrich user data in other systems, build custom targeting logic, power personalization engines, or create automated workflows.

Key Metrics and Capabilities

Track essential growth metrics including Monthly Active Users (MAU), customer acquisition cost (CAC), lifetime value (LTV), revenue attribution, churn rate, retention cohorts, event volumes, and conversion funnels. The platform provides flexible data retention policies (1-2 years depending on plan) and supports unlimited custom events.

Use Cases

Ideal for DeFi protocols tracking TVL contributors and identifying power users who contribute most TVL, NFT platforms measuring mint conversions and identifying collectors vs. flippers, wallet providers analyzing user engagement patterns to improve onboarding and feature adoption, blockchain games monitoring player retention, and any onchain application that needs to understand user behavior and optimize growth funnels.

Integration and Data Sources

Integrates with popular Web3 authentication providers (Privy, Dynamic, Metamask, Rainbow, Reown, Phantom) and supports 30+ blockchains including Ethereum, Base, Polygon, Arbitrum, Optimism, and Solana. Setup takes less than 10 minutes with SDKs available for JavaScript, React, Next.js, and other frameworks. The platform is privacy-friendly with no third-party cookies, GDPR-compliant, and all SDKs are open source on GitHub for transparency and community contributions.