Formo

Formo is a data and analytics platform built specifically for onchain applications, making it easy for crypto teams to measure what matters and drive growth without needing dedicated data engineering resources.

Core Products

Formo provides three integrated products that work together to give Web3 teams complete visibility into their users and growth metrics:

Product Analytics delivers unified event tracking across web and onchain touchpoints, allowing teams to see the complete user journey from initial page visit to wallet connection to onchain transactions. The platform eliminates the need for SQL expertise with no-code analytics tools, while providing enterprise-grade infrastructure built on technologies like Clickhouse and data streaming.

Wallet Intelligence transforms anonymous wallet addresses into actionable user profiles with comprehensive behavioral data. Teams can segment users based on token holdings, DeFi activity, wallet labels, and onchain reputation scores. The platform provides 360-degree wallet profiles that reveal which protocols users interact with, their transaction history, and behavioral patterns - enabling precise targeting and personalization.

Token-Gated Forms enables communities to create surveys, waitlists, and signup forms with Web3-native verification including token gating, NFT ownership checks, social account verification (Twitter, Discord, Farcaster), and World ID integration. Forms are fully customizable with extensive branding options and custom subdomains.

Key Strengths

Formo's unified platform approach eliminates the data fragmentation problem that plagues most Web3 growth teams who typically juggle Google Analytics for web metrics, separate tools for product analytics, and custom dashboards for onchain data. By consolidating web2 and web3 analytics into one platform with standardized event schemas, Formo provides the complete data picture needed for confident decision-making.

The platform is built with privacy in mind, using no third-party cookies or invasive tracking. Formo SDKs are open source and available on GitHub, with support for 30+ blockchains across Ethereum, Solana, and other major ecosystems. The infrastructure scales automatically without teams needing to add data engineering resources.

Formo integrates seamlessly with popular Web3 tools including Privy, Dynamic, Metamask, Rainbow, Reown (formerly WalletConnect), Phantom, Thirdweb, and Abstract. The platform offers both a visual analytics interface and a Query API for programmatic access to data.

Notable Customers

Formo is trusted by leading DeFi protocols and crypto startups including Kairos Swap (which processed $200M+ in volume on Base), Ammalgam (backed by Lightspeed and Framework Ventures), Orbis Labs, BorgPad, and Jumper Exchange. Customers consistently praise Formo for making onchain analytics simple, eliminating the need for complex data stacks, and providing responsive support that ships requested features quickly.

Why Choose Formo

Crypto teams choose Formo because it's purpose-built for the unique challenges of Web3 analytics - connecting wallet addresses to behavior, tracking cross-chain activity, and measuring ROI from first site visit through onchain transactions. The platform enables teams to answer critical growth questions in minutes rather than days: Who are our power users? Which acquisition channels drive actual usage? Where do users drop off in the funnel from website to app to onchain activity?

With flexible pricing starting with a generous free tier (500 MAUs, 50K monthly events) and scaling to enterprise plans with unlimited events and dedicated support, Formo serves teams at every stage from early-stage startups to established protocols. The platform can be set up in under 10 minutes and integrates with existing workflows through its open APIs and extensive integration ecosystem.