Absolute WRM Platform (Wallet Relationship Management)

Absolute Labs' flagship Wallet Relationship Management (WRM) platform is an enterprise-grade, AI-powered Web3 SDK that unifies customer engagement across Web2 and Web3. The platform provides comprehensive capabilities for managing wallet-based customer relationships at scale, enabling brands to unlock revenue from 369+ million active crypto-consumers.

Audience Intelligence & Segmentation

The platform delivers unparalleled access to crypto-consumer data, with 369+ million active wallet profiles across 1.1B+ total wallets spanning 12+ blockchains including Ethereum, Polygon, Solana, Near, Optimism, Arbitrum, and Base. Pre-segmented communities covering the top 50 crypto ecosystems enable precision targeting based on on-chain and off-chain attributes, behavioral triggers, passion interests, wallet types, and activity patterns. First-party data integration allows brands to build highly specific audiences with $751B in liquid crypto assets.

Cross-Channel Campaign Automation

Seamlessly orchestrate marketing flows across Web3 channels (wallet messaging, airdrops, NFTs) and Web2 channels (email, SMS, push notifications). Deploy personalized on-site and mobile app messaging triggered by wallet data and on-chain activity. Automate airdrop campaigns for customer acquisition, loyalty rewards, and community management. Distribute NFT-based engagement rewards and implement sophisticated trigger-based campaigns that respond to real-time blockchain events.

Loyalty & Rewards Programs

Implement Digital Product Passports (DPPs) for product authenticity verification and lifecycle tracking. Build tokenized loyalty programs with automated reward distribution, NFT-based membership tiers, and exclusive access management. Create points-to-token conversion mechanisms and design hybrid Web2/Web3 loyalty strategies that bridge traditional and crypto-native customer experiences.

Web3 eCommerce Integration

The unified SDK seamlessly integrates crypto payments, tokenized commerce, and wallet-based engagement into existing eCommerce infrastructure. Accept cryptocurrency payments through best-in-class partners including Crypto.com, Stripe crypto payment, and Solana Pay, supporting multiple cryptocurrencies and stablecoins. Recover abandoned shopping carts with crypto incentives. Wallet-connected shoppers convert 3-5x higher than traditional visitors, driving up to 11% incremental eCommerce revenue.

Analytics & Competitive Intelligence

Unified dashboards combine Web2 and Web3 data for comprehensive business intelligence. Monitor real-time wallet activity, analyze competitors through on-chain data, attribute revenue across channels, calculate customer lifetime value including crypto holdings, and predict churn before it happens. The platform provides actionable insights into the 820M active crypto wallets worldwide.

Enterprise Integration & Trust

Enterprise-ready APIs and connectors integrate seamlessly with existing martech stacks including CRM systems, CDPs, and marketing automation platforms. Salesforce-compatible architecture ensures smooth deployment. Multi-chain support prevents vendor lock-in while maintaining privacy-compliant data handling at scale. Trusted by global brands including LVMH, Louis Vuitton, Richemont, Bulgari, Rimowa, Accor Group, Animoca Brands, Solana Foundation, Chiliz, The Sandbox, Polygon, MoonPay, Chainlink, Ledger, and Kraken across NFT marketplaces, Web3 gaming, metaverse, DeFi protocols, luxury retail, consumer goods, blockchains, exchanges, payments, and media entertainment.