Baanx Group Ltd

Baanx is a B2B white-label fintech platform founded in 2018 and headquartered in London, UK. The company specialises in OpenFi — an open financial infrastructure that enables businesses to embed crypto payment, lending, and asset management capabilities directly into their products. Baanx explicitly does not offer direct services to consumers; instead, it powers digital-asset financial products for crypto exchanges, wallet providers, and fintech companies worldwide.

Core Products/Services

Baanx offers a comprehensive suite of white-label OpenFi products:

• Non-Custodial Debit Card: Enables end-users to spend directly from self-custody wallets (e.g., MetaMask, Ledger, Exodus) without surrendering custody of their assets. The card connects to any compatible wallet and allows payments anywhere traditional debit cards are accepted.
• Custodial Debit Card: A compliant crypto-fiat payment card for businesses that want to offer customers a simpler, more traditional onboarding experience with high security standards.
• Bridging: Multi-chain asset transfer technology that connects different blockchains, enabling frictionless movement of digital assets across networks.
• Card Acquiring: Payment processing solutions for crypto-first businesses, allowing them to accept and process both fiat and digital currency payments.
• IBAN Accounts / Tokenized IBANs: Instant finality on pricing across multiple FX pairs with seamless account-to-wallet transfers, bridging traditional banking and crypto.
• Swaps: An integrated asset conversion platform enabling users to seamlessly trade between cryptocurrencies (e.g., Bitcoin to Ethereum) or convert to stablecoins.
• Lending Solutions: Infrastructure for crypto-backed lending, allowing users to borrow against their digital assets while keeping those assets secure.

Key Strengths

Baanx's core differentiator is its white-label technology stack that allows partners to launch branded crypto financial products rapidly. The platform is built around the OpenFi model — open, interoperable financial infrastructure that bridges self-custody wallets with real-world spending. The company has deep expertise across both traditional finance (Visa, Mastercard network integrations) and blockchain (DeFi, self-custody, multi-chain).

Key technical and commercial strengths include:

• First-to-market self-custodial non-top-up debit card (launched with MetaMask)
• Mastercard Engage partner status
• Visa partner enabling stablecoin payments
• Support for major wallet ecosystems including Ledger, Exodus, MetaMask, and 1inch

Notable Clients/Projects

Baanx has delivered white-label products for some of the largest names in crypto and fintech:

• Ledger — crypto hardware wallet leader, integrated Baanx for Web3 card capabilities
• MetaMask — launched the first self-custodial non-top-up debit card via Baanx
• Exodus — wallet provider offering Baanx-powered crypto spending card
• 1inch — DeFi aggregator launched the 1inch Card via Baanx infrastructure
• Visa — partner for stablecoin payment enablement
• Mastercard — Engage partner for blockchain innovation
• Circle — stablecoin issuer partnership

Why Choose Baanx

Baanx provides businesses with a fully integrated, scalable, and compliant technology platform to deliver next-generation crypto financial products without building the underlying infrastructure themselves. The platform covers the full financial product lifecycle — from issuance and compliance to settlement and customer experience — enabling partners to launch faster, drive revenue, and engage customers in the evolving world of digital assets.