Alkimi

Alkimi is revolutionizing the $600+ billion programmatic advertising industry through blockchain technology and decentralization. Founded in February 2021, the company has built an on-chain advertising exchange on the Sui blockchain that addresses critical inefficiencies in traditional ad tech: excessive middleman fees (up to 40% of advertiser budgets), lack of transparency, ad fraud ($140B annually), and delayed publisher payments.

Core Products/Services

Alkimi operates a full-stack decentralized advertising platform with two primary service models:

For Advertisers: Managed Service provides 100% Share of Screen premium placements with complete campaign management, while Self Service enables buying through preferred DSPs with industry-leading low fees (under 8%). The platform supports Display, Video, CTV, and Native ad formats. Alkimi's proprietary Placement Graph AI helps brands optimize storytelling by visualizing placement IDs by ad type, size, location, and audience context.

For Publishers: PreBid Integration for seamless monetization through Alkimi's exchange, plus Full Dev Support from technical experts to integrate and optimize inventory. Publishers benefit from faster payments, higher eCPMs, and direct access to premium demand without excessive tech fees.

Blockchain Infrastructure: Built on Sui (previously on their own blockchain), every transaction is recorded on-chain via the Ads Explorer, providing complete transparency and independent validation. The platform has delivered close to 10 billion impressions and achieved a 212% reduction in CPM costs compared to major SSPs, enabling "3 ads for the price of 1."

Key Strengths

Alkimi's decentralized architecture eliminates unnecessary intermediaries in the supply path, resulting in fees 35% lower than traditional platforms. The on-chain verification system ensures every transaction is auditable and transparent - a stark contrast to the "black box" opacity of legacy ad tech. The company underwent financial audits for 100% of media spend and earned B Corporation certification in October 2023, demonstrating commitment to operating as a force for good.

Technical sophistication enables true 100% Share of Screen - winning every bid on a target page simultaneously rather than just one placement. The platform drastically reduces energy consumption compared to traditional ad tech, accelerating clients' path to net zero emissions.

Notable Clients/Projects

Advertiser clients include Amazon, Cathay Pacific, Coca-Cola, Dell, Disney, Meta, New Balance, Pokémon, Sky, and Visit Malta. Publisher partners include The Sun, The Times, News UK, Vice, Decrypt, TalkSport, Refinery29, IAB, and Prebid.

The platform has reached major milestones: launched prototype in 2021, ran first ad campaign the same year, exceeded 3 million snapshots, and onboarded over 100 publishers. Notable results include 19% increase in Video Completion Rate for campaigns while simultaneously reducing costs.

Why Choose Alkimi

Alkimi solves fundamental problems that traditional ad tech accepts as "how the industry works." For advertisers: complete visibility into where budgets go, drastically lower inventory costs, and measurable ROI through real-time data and dynamic optimization. For publishers: fair payment terms, faster settlements (eliminating 90-day waits), and higher revenue per impression.

The company builds in public, showing their work through transparent on-chain transactions, technical documentation, and educational content explaining programmatic mechanics without jargon. With the $ADS token integrated into the platform economics and a roadmap focused on expanding format support and publisher integrations, Alkimi represents the future of value-aligned, transparent advertising infrastructure for Web3 and beyond.