High-level strategic advisory services for Web3 projects covering token economics, ecosystem development, market positioning, and organizational design. This service provides executive-level guidance grounded in over a decade of experience building and scaling successful blockchain projects and decentralized organizations.
Token Economics Design
Comprehensive tokenomics design and analysis including token utility and value accrual mechanisms, supply schedule and inflation/deflation models, distribution strategy across stakeholder groups, incentive alignment for network participants, governance token design and voting power distribution, and economic security analysis. Services include modeling of token flows, game theory analysis of participant incentives, and stress testing economic assumptions.
Ecosystem Strategy
Long-term ecosystem development planning including network effects and growth flywheel design, developer ecosystem cultivation strategies, partnership and integration roadmaps, community growth and retention programs, and ecosystem fund or grants program design. Strategic guidance on balancing decentralization with operational efficiency.
Market Positioning
Competitive analysis and market positioning including differentiation strategy relative to competitors, value proposition refinement for target audiences, go-to-market strategy for protocols and platforms, narrative development for community and investor communication, and timing strategy for launches and major announcements.
Product Design for On-Chain Systems
Product strategy for blockchain-native applications and protocols including user experience design for Web3 interactions, on-chain vs off-chain component architecture decisions, composability and integration strategy with existing protocols, progressive decentralization roadmaps, and feature prioritization balancing user needs with decentralization goals.
Community Design and Incentive Structures
Community architecture and growth strategy including contributor funnel design from lurker to core contributor, role definitions and progression paths, compensation models for different contributor types, reputation systems and non-financial incentives, and governance participation incentive design.
Long-Term Roadmapping
Strategic planning and milestone definition including technical development roadmap prioritization, governance maturity progression planning, decentralization phase planning, ecosystem milestone definition and tracking, and risk identification and mitigation planning.
Organizational Models
Structural design for Web3 organizations including legal entity selection and multi-entity structuring, foundation vs DAO vs hybrid models, treasury management and capital allocation frameworks, team structure for decentralized organizations, and transition planning from centralized startup to decentralized protocol.
Experience Foundation
This service draws on founding team experience at MakerDAO during a period of significant growth and the development of groundbreaking governance and economic models. Additional experience includes advisor to Aragon (2017), consultant to CoinFund on crypto strategy (2017), founding and operating multiple investment DAOs, and serving in executive ecosystem roles for Urbit Foundation. Deep network of relationships across the Web3 ecosystem provides valuable market intelligence and partnership opportunities.
