KOL & Ambassador Marketing

Green Dots' flagship KOL & Ambassador Marketing service connects Web3 projects with a curated network of over 1,500 opinion leaders worldwide. The service covers the full spectrum from short-term campaign execution to long-term ambassador relationships.

KOL Campaign Services

The campaign process begins with an introductory call to understand campaign goals, timelines, target regions, and expectations. The team then prepares a marketing proposal and proceeds with prepayment upon approval. A detailed media plan is compiled including KOL deliverables, projected views, rates per post, and expected CPV (cost per view). Once confirmed, KOL briefs are prepared and pitching begins to approved influencers.

Ambassador Program Services

Ambassador campaigns establish deeper partnerships between projects and selected KOLs who align with the brand's values and target audience. Ambassadors provide consistent coverage, community engagement, and authentic advocacy over extended periods, building trust with their audiences. The service includes ambassador identification and vetting, contract negotiation, content coordination, ongoing relationship management, and performance tracking.

Campaign Execution

During campaigns, Green Dots manages all KOL communications, payments, content drafts and approvals. The service concludes with a detailed performance report covering all campaign metrics and outcomes. Long-term ambassador relationships often deliver better ROI through accumulated trust and authentic endorsements.

Platform Coverage

Campaigns span multiple platforms with distribution approximately: X (Twitter) 62%, Telegram 15%, YouTube 9%, Substack 7%, and other platforms 7%. The KOL network covers multiple languages and regions including the Americas, Asia, Europe, the Middle East, and Africa.

Pricing

Minimum campaign budget is $20,000 with marketing fees ranging from 12-20% depending on total budget (20% for $20K-$50K, 17% for $50K-$100K, 15% for $100K-$200K, 12% for over $200K). Ambassador program terms are negotiated individually based on campaign scope and duration.