Buzz Radar

Buzz Radar is FEB's proprietary localized reputation research tool designed to help blockchain projects understand their market perception and optimize their go-to-market strategies in Asian markets.

Core Capabilities

• Smart Account Database: Access to approximately 5,000 curated smart accounts across China, South Korea, and Japan
• Follower Analysis: Extraction and analysis of follower counts and attributes for target projects in each region
• Mention Tracking: Monitoring of project-related mentions and sentiment across regional social platforms
• Market Perception Mapping: Understanding how projects are currently perceived within specific Asian markets

Use Cases

• STP Analysis: Segmentation, targeting, and positioning insights to inform marketing strategy
• Competitive Benchmarking: Compare project visibility and perception against competitors
• Campaign Measurement: Track changes in market perception following marketing initiatives
• Market Entry Planning: Assess baseline awareness before launching in new markets

Differentiation

While platforms like Kaito AI and Cookie focus on global data, they often lack sufficient localized data for Asian markets. Buzz Radar specifically addresses this gap by focusing on China, South Korea, and Japan with dedicated regional account databases.

Availability

Buzz Radar is available free of charge to clients who meet certain criteria. Marketing support requests are currently accepted by referral only.