Surgence Labs

Surgence Labs is a crypto marketing agency and full-stack Web3 go-to-market partner established in 2022, headquartered in Dubai. The agency has partnered with 50+ Web3 teams across DeFi, gaming, infrastructure, and consumer crypto, driving over $300M+ in client revenue and capturing $5B+ in total value locked (TVL) through integrated marketing systems.

Core Services

Surgence Labs delivers end-to-end Web3 marketing execution encompassing strategy, token launch marketing (TGE), KOL and creator activation, community growth systems, social media distribution, onchain acquisition campaigns, and performance measurement. Their approach combines narrative development, product loops, creator distribution, and community operations to convert attention into measurable user growth, wallet activity, and long-term ecosystem traction.

Key Capabilities and Expertise

The agency operates with a global team of 40+ specialists across strategy, growth, content, community, design, and technical marketing. Founded by Julian Stafford (ruthybuilds) and Vinh Nguyen, Surgence Labs functions as an embedded growth partner for blockchain, DeFi, and crypto-native companies. Their distributed team spans multiple regions and time zones, enabling continuous execution across markets.

Surgence Labs specializes in:

• Token launch marketing and TGE execution
• Global crypto influencer networks (Korean, Chinese, Japanese, SEA markets)
• Viral campaign design and user acquisition funnels
• Community growth systems and Discord/Twitter operations
• NFT launch strategies with allowlist-to-liquidity execution
• DeFi protocol marketing for TVL growth
• Testnet and mainnet launch motion
• Product-led growth and retention marketing

Notable Achievements and Results

The agency has driven significant measurable outcomes including:

• 10,000,000+ social media followers grown across X, Instagram, and TikTok
• $300M+ generated through token launches, ecosystem raises, and growth campaigns
• $5B+ TVL captured across DeFi protocols
• 500+ Web3 marketing campaigns executed
• 200+ blockchain ecosystems supported
• 2000+ KOL and community DAO relationships activated

Recent case studies demonstrate the agency's execution capacity: Falcon Finance reached $1.2B TVL and #1 Kaito mindshare; ETHGas grew to 100,000+ community members with $13B TVL; Incentiv achieved 1.5M+ testnet users; Mawari generated $6M in DePIN node sales; and Boost acquired 2M+ users through viral UGC campaigns.

Industry Position and Partners

Surgence Labs has partnered with leading Web3 teams and ecosystems backed by Animoca Brands, a16z crypto, Hashed, Shima Capital, and other major investors. Notable clients include Arbitrum, Polygon, Immutable, DWF Labs, Binance-backed projects, World LibertyFi, Mezo Network, ORBT Protocol, Fast Protocol, and dozens of Layer 1/Layer 2 networks, DeFi protocols, gaming studios, and infrastructure providers.

The agency's work has been recognized across the industry through founder testimonials highlighting their speed, execution quality, and ability to deliver measurable results including FDV growth, TVL capture, and onchain volume generation.

Why Choose Surgence Labs

Surgence Labs stands out for its comprehensive approach to Web3 growth marketing, combining high-velocity execution with deep crypto-native expertise. The agency doesn't run isolated campaigns—they build complete growth engines encompassing brand positioning, community systems, creator distribution, product usage optimization, and token momentum. Their model delivers localized execution with global coordination, adapting strategies to regional market dynamics, regulations, and user behavior across crypto-forward jurisdictions like Dubai, established markets like New York, and growth regions across APAC including Korea, Japan, Southeast Asia, and Australia.