Propeller Industries

Propeller Industries is a strategic finance and accounting partner for venture-stage and high-growth companies across multiple industries including blockchain, CPG, e-commerce, technology, professional services, and healthcare. Founded in 2008, the company has grown to serve over 1,000 companies with a team of 250+ full-time professionals across three continents.

Core Services

Propeller offers enterprise-grade financial services through a fractional model that provides a cost-effective alternative to hiring full-time finance and accounting teams. Their services span the full spectrum of financial operations from strategic CFO-level guidance to day-to-day transaction processing. Key service areas include Strategic Guidance (fractional CFO services), Financial Planning & Analysis, Accounting, Transaction Advisory for fundraising and M&A, Trade Spend Management for CPG companies, and CIO Services for technology stack optimization.

Blockchain & Web3 Expertise

Propeller has established itself as a leading financial partner for blockchain and Web3 companies since 2019, starting with Solana Labs as their first blockchain client. The company maintains a dedicated crypto team of 12 US-based full-time specialists who serve foundations, infrastructure projects, Web3 applications, NFT/gaming companies, and media platforms. Their blockchain practice has supported 75+ engagements representing $70B in client token market capitalization and $1B in VC funds raised. Notable blockchain clients include Solana Labs, Optimism, POAP, Rarible, Gitcoin, VeeFriends, Ready Player Me, and IYK.

Key Strengths

The company's competitive advantages include industry-specific pattern recognition from serving diverse high-growth companies, proprietary crypto financial statements (Statement of Digital Assets), specialized reporting and compliance frameworks, and deep integration with venture capital and professional services networks. Propeller's technology-enabled platform combines best-in-class systems with workflow optimization tools to provide real-time financial visibility. Their blockchain team stays at the forefront of the industry through participation in major conferences including Consensus, Mainnet, Breakpoint, and Moonclave.

Why Choose Propeller Industries

Propeller's fractional model allows companies to access enterprise-grade financial expertise without the cost and commitment of full-time hires. Their portfolio approach enables sub-vertical benchmarking and unique macro perspectives across industries. The company has guided 15 unicorns and hundreds of successful startups through critical growth stages, fundraising, and exits. With specialized expertise in blockchain compliance, digital asset accounting, and crypto-specific regulatory frameworks, Propeller helps Web3 companies navigate the complex financial landscape while focusing on building their core business.