PRLab

PRLab is an award-winning B2B technology PR agency founded in 2018 by Matias Rodsevich to revolutionize the PR industry. Born from firsthand experience with traditional agencies' reactive approaches and lack of transparency, PRLab operates with a distinct philosophy: outcomes over input, proactivity over reaction, and measurable results over billable hours.

Core Services

PRLab specializes in B2B technology PR with deep expertise across Web3, blockchain, crypto, fintech, SaaS, cybersecurity, cleantech, biotech, and healthcare sectors. Their service portfolio includes global PR campaigns, digital PR, media relations, thought leadership development, funding announcement PR, crisis management, internal communications, and SEO/GEO services. With offices in Amsterdam, Austin, Stockholm, Munich, and Madrid, they deliver localized expertise across Europe, the US, and MENA regions.

Key Strengths

PRLab's competitive advantage lies in their results-driven approach backed by transparent metrics. They've secured over 15,000 media placements for 200+ clients, achieving coverage in top-tier outlets including Forbes, TechCrunch, Bloomberg, Wall Street Journal, and Reuters. Their proprietary PR tracker provides real-time visibility into campaign performance—a level of transparency rarely seen in traditional PR agencies. The team combines native market expertise with a no-fluff guarantee, focusing on tangible business outcomes like brand awareness, thought leadership, investor attraction, and revenue growth.

For Web3 companies specifically, PRLab offers specialized services including DAO governance communication, tokenomics positioning, NFT economy expertise, regulatory compliance messaging (MiCA/SEC frameworks), community crisis management, and coordinated token launch announcements. They maintain strong relationships with Web3-native publications like CoinDesk, Decrypt, and BeInCrypto, while also securing mainstream tech media coverage.

Notable Clients and Results

PRLab has delivered measurable results for companies including Unifonic (390M online readership, 103+ pieces of coverage), Chargebee (128M online readership), Wayflyer, Meltwater, NuPay (50+ featured articles), mintBlue (58 pieces of coverage, 84.4K views), CoinMart (21 publications), and CoreZero. Client testimonials consistently highlight their efficiency, structured approach, content quality, and ability to secure top-tier media coverage.

Why Choose PRLab

Unlike traditional PR agencies that operate on billable hours and promise to leverage "contacts," PRLab proactively creates news opportunities through thought leadership, newsjacking, and strategic content. They measure success by actual media placements, readership, and business impact rather than time spent. Their custom-made strategies are tailored to each client's growth stage and business goals, with native teams embedded in local media ecosystems to catch real-time opportunities. For companies seeking to stand out in competitive tech markets, build trust in Web3 communities, expand globally, or position executives as industry thought leaders, PRLab offers the specialized expertise and proven track record that traditional agencies cannot match.