Outset PR

Outset PR is a boutique communications agency founded by Web3 natives, specializing in data-driven PR for crypto, Web3, and AI projects. The agency sets a new industry standard by seamlessly integrating data-driven PR into each client's growth stack, thinking like strategists rather than vendors to craft logically verified campaigns.

Core Services

Outset PR delivers comprehensive PR solutions including organic PR campaigns, traffic acquisition through Google Discover optimization, market dominance strategies, go-to-market PR, tier-1 media pitching, targeted media outreach, newsbreak promotion, long-term PR support, personal brand development for executives, influencer marketing, and content creation. The agency tracks on-chain activity, media performance, and business metrics to connect PR spend directly to outcomes.

Key Strengths

The agency's core strength lies in its data-driven approach to crypto PR. They track industry signals, media performance, and metrics that matter to clients' businesses, making PR accountable and measurable. Their expertise spans blockchain PR targeting specific ecosystems, Web3 PR for building project-centric communities, crypto PR aligned with market cycles, token PR for investor retention, DeFi PR for brand awareness, and AI/AR PR simplifying technical complexities. With access to over 3,000 media outlets worldwide including Forbes, Business Insider, Cointelegraph, TechCrunch, Wired, and Decrypt, they secure tier-1 coverage and organic placements.

Notable Clients and Results

Outset PR has delivered measurable results for leading Web3 projects. For Choise.ai, they organized comprehensive long-term PR coverage of major business upgrades. They helped ChangeNOW grow its customer base by 40% through strategic PR tactics. For StealthEX, they secured 9 media partnerships with prominent outlets, generating significant budget savings. They enhanced Dash's marketing through organic coverage on AMBCrypto, FXStreet, Hackernoon, Coingape, and TechBullion. Client testimonials praise their honesty, commitment, attention to detail, professional communication, analytics-backed media choices, and transparent reporting.

Team and Advisors

The agency is led by founder and CEO Mike Ermolaev, who brings strategic expertise to PR campaigns. The team includes specialized roles across strategy and compliance, content and brand positioning, media relations, and SEO and development departments. They're supported by seasoned Web3 advisors including Omar Hamwi (CBDO at Stellar), Ivan Starinin (Founder of Glambase.app, CoinOffering, and MarginCall), Artem Paclonsky (Founder at WSS Media), and Taras Dovgal (VP of Products at Münzen).

Why Choose Outset PR

Outset PR differentiates itself through goal-oriented services tailored to specific objectives: raising investment, growing user base, building brand awareness, establishing thought leadership, expanding into new markets, maintaining consistent visibility, improving lead generation, and managing reputation and crises. They don't just send press releases but ask why clients need PR and design campaigns accordingly. The agency's data-driven methodology ensures every campaign is backed by strategic planning, precise timing, clear logic, data-backed media selection, and targeted narratives. They serve as exclusive partners for Crypto.News Awards and CryptoDaily Awards, demonstrating their industry recognition and commitment to excellence in crypto communications.