Lunu Pay

Lunu Pay (operated by Lunu Solutions GmbH) is a Web3 omnichannel crypto payment gateway and processor founded in Berlin in 2019 by Artem Shaginyan and a co-founder with backgrounds in digital economy, blockchain technology, and design. The company enables businesses worldwide to accept cryptocurrency payments both online and in physical retail stores, with instant fiat settlement to eliminate volatility risk for merchants.

Core Products/Services

Lunu Pay offers a comprehensive suite of crypto payment products designed for B2B merchants:

• On-Ramp: A fiat-to-crypto checkout solution enabling customers to buy cryptocurrency using Visa, Mastercard, Apple Pay, Google Pay, and other payment methods. Targets neobanks, crypto wallets, exchanges, NFT marketplaces, and GameFi platforms. Covers 135+ countries and 30+ cryptocurrencies via REST API integration.
• Off-Ramp: A crypto-to-fiat payout solution allowing businesses to offer customers direct withdrawals to bank accounts and cards. Supports ACH, SEPA, bank transfers, push-to-card, and Faster Payments across 30+ countries.
• Lunu Terminal: A proprietary hardware crypto POS terminal with a sleek chrome-and-glass design available in five colors. Supports 30+ cryptocurrencies, 70+ fiat currencies, NFC, Bluetooth, WiFi/Cellular, and integrates with Ingenico and PAX hardware. Covers 80+ countries with 1-day fiat settlement.
• Payment Widget: An embeddable crypto checkout widget for e-commerce websites. Integrates with Shopify, WooCommerce, Magento, Salesforce, PrestaShop, Shopware, BigCommerce, and PHP. Supports 30+ cryptocurrencies, 100+ wallets, and is available in 6 languages with automated KYC for high-value transactions.
• Pay by Link: A zero-integration crypto invoicing solution. Merchants generate a shareable payment link and clients complete the transaction through Lunu's hosted widget — ideal for manual or remote payment requests without a full checkout setup.
• POS Application: An Android-based crypto payment app compatible with Ingenico and PAX POS terminals, enabling merchants to upgrade existing hardware to accept crypto payments with centralized remote management dashboard.

Key Strengths

• Regulatory compliance: Registered as Lunu Solutions GmbH (HRB 206099 B, Berlin) with Italian subsidiary WEB3 SOLUTIONS S.R.L. supervised by OAM (Italy's VASP regulator). Also registered as a virtual currency provider in Lithuania under FCIS supervision.
• Zero volatility risk: Instant conversion to fiat currency with 1-day settlement; merchants receive local currency regardless of crypto market movements.
• AML/KYC built-in: Full AML and anti-fraud compliance with automated KYC checks and real-time blockchain transaction monitoring.
• Broad coverage: 80–135+ countries depending on product, 30+ cryptocurrencies (BTC, ETH, USDT, USDC, BNB, TRX, XRP, SOL, TON), 100+ wallets reaching 400 million+ customers.
• Developer-friendly: REST API with sandbox environment, open-source CMS plugins on GitHub.

Notable Clients/Projects

Lunu Pay serves 300+ top-tier retailers and has been featured in Nasdaq, The Wall Street Journal, Vogue Business, and The Telegraph. Notable clients include Farfetch, Messika, Ulysse Nardin, and Off-White. The company has partnerships with Worldline, Ingenico, PAX, Binance, Kraken, KuCoin, Gate.io, and MEXC.

Why Choose Lunu Pay

Lunu Pay delivers an omnichannel crypto payment infrastructure that unifies online and in-store crypto acceptance under a single merchant account. With transparent fees starting at 1% per transaction, broad regulatory licensing, and seamless integration across major e-commerce platforms and POS hardware, it is a complete solution for businesses seeking to accept cryptocurrency without operational complexity or financial risk.