Brila (TrueFi)

Brila (formerly TrueFi) is a crypto-native financial holding company that operates a suite of on-chain financial protocols. Founded in November 2020 as TrueFi by TrustToken, the protocol pioneered uncollateralized DeFi lending and has since evolved into a multi-vertical DeFi ecosystem under the Brila brand. With over $1.74 billion in total loan originations and $40 million+ in interest paid to protocol participants, Brila is one of the most established institutional on-chain credit platforms in the industry.

Core Products/Services

Brila operates three distinct protocol verticals within one unified ecosystem:

Brila RWA is an institutional-grade lending protocol that enables uncollateralized loans backed by real-world assets. It bridges traditional finance with DeFi through transparent on-chain credit markets, allowing portfolio managers to deploy capital into vetted borrower pools with full visibility into loan performance and risk metrics. Borrowers range from leading crypto-focused institutions to real-world firms including fintech companies, trading firms, and credit funds.

Elara Finance is an on-chain treasury management solution engineered around a proprietary Concentrated Liquidity Market Maker (CLMM), delivering capital-efficient, programmatic yield for sophisticated on-chain allocators. The protocol includes a Treasury Management System (TMS) and a native Collateralized Debt Position (CDP) facility, with the elUSD yield-bearing stablecoin offering seamless global spending and reliable high yields from low-risk assets.

Cyan is an NFT financing protocol providing Buy Now, Pay Later (BNPL) functionality and instant NFT loans. With over $26 million in loan volume across 6,000+ users, Cyan enables NFT holders to access liquidity without selling their assets, secured by smart contract escrow. Cyan also offers an SDK and API for developers building NFT finance applications.

Key Strengths

• Proven track record: $1.74B+ in total loan originations since November 2020, with 30+ institutional borrowers onboarded
• Revenue without token emissions: All revenue generated from real financial activity — credit spreads, yield generation, and financing fees — not token incentives
• Institutional-grade infrastructure: Rigorous off-chain underwriting, defined collateral frameworks, and transparent on-chain credit monitoring via Accountable integration
• Multi-chain deployment: Protocols operate across Ethereum and Arbitrum One
• TRU governance token: TRU stakers participate in protocol governance and loan approval via TrueFi DAO on Tally

Notable Clients/Projects

Borrowers have included leading crypto institutions, trading firms (Fasanara, Wincent), and real-world asset funds (Adapt3r Treasury Bill Fund). Partners include Spice Protocol, Keyring, and Accountable for compliance and credit infrastructure.

Why Choose Brila

Brila is positioned as an operator, not a single-purpose protocol. Its mandate is to coordinate capital, underwrite credit responsibly, manage treasury efficiently, and generate sustainable revenue across its operating businesses. The focus on real yield from real financial activity — rather than token emissions — makes Brila a compelling platform for institutional DeFi participants seeking durable, revenue-generating on-chain financial infrastructure.