BetterX

BetterX is a secure, compliant digital asset infrastructure platform founded in 2021, designed to help financial professionals offer digital assets to their clients without the complexity of building technology in-house. Originally known as Leonie Hill, the company is backed by institutional and sophisticated investors including Aura Group.

Core Products and Services

BetterX provides end-to-end digital asset software management solutions through two primary delivery models:

White-Label Platform

A fully branded, turnkey solution that allows firms to launch their own digital asset services in weeks. Features include customizable interfaces, corporate Single Sign-On (SSO), and branded client dashboards.

API Integration

Direct API access for seamless integration with existing systems, enabling firms to add digital asset capabilities to their current infrastructure without rebuilding their technology stack.

Key Strengths

Regulatory Compliance

BetterX operates under strict Australian regulatory frameworks as an AUSTRAC-registered Digital Currency Exchange (DCE100578761) through Leonie Hill Digital Pty Ltd (ACN 625 613 041). The platform is ASIC-compliant with 1:1 segregated custody where client assets are never rehypothecated.

Enterprise-Grade Security

Comprehensive security features including multi-factor authentication (TOTP, Passkey, SMS), role-based access control, device registration, transaction policies, multi-signature wallet support, and full audit trails.

Complete Platform Capabilities

The platform offers portfolio management, trade execution with smart order routing, KYC/onboarding workflows, compliance reporting, real-time analytics, and CRM integration. Supports various order types including Market, Limit, Stop Loss, RFQ, Trailing Stop, VWAP, TWAP, and OCO orders.

Target Clients

BetterX serves B2B financial professionals including wealth advisors, OTC desks, trading teams, brokers, neobanks, and wealthtech firms who need trusted infrastructure to expand into digital assets.

Why Choose BetterX

BetterX eliminates the technical burden of entering the digital asset space by providing ready-to-launch infrastructure with full regulatory compliance, enabling firms to go live in weeks rather than months while maintaining focus on their core business and client relationships.