B2C2

B2C2 is a global leader in institutional liquidity for digital assets, pioneering the digital asset ecosystem of the future. Founded in 2015 and headquartered in London, B2C2 has established itself as the partner of choice for financial institutions globally, providing reliable liquidity across all market conditions.

Core Products and Services

B2C2 provides 24/7/365 institutional-grade liquidity and pricing in cryptocurrency markets. The company offers a comprehensive suite of OTC (over-the-counter) products including spot trading, derivatives (CFDs and options), and funding solutions. Their flagship product PENNY, launched in 2025, is the industry's first zero-fee stablecoin swap solution enabling instant, on-chain settlement for institutional clients. B2C2 also provides market making services for crypto foundations, protocols, and newly listed assets, helping support healthy price discovery and sustainable liquidity.

Key Strengths

B2C2 brings crypto-native expertise and battle-tested technology to the institutional market. Having traded $2 trillion in cryptocurrency since 2016, the company handles $1 billion in stablecoins daily. Their proprietary trading infrastructure provides deep, continuous liquidity in over 75 currencies across crypto and fiat, with transparent pricing and no per-transaction fees. The platform offers flexible connectivity via GUI, API (WebSocket/REST), and FIX protocols, enabling seamless integration for institutional clients.

The company is strategically positioned with a majority ownership by SBI Group (acquired in 2020) while operating as a standalone entity. B2C2 maintains regulated entities across the Americas, Europe, and APAC, with offices in London, New Jersey, Tokyo, Singapore, Luxembourg, Poland, and France. In 2023, B2C2 acquired Paris-based market maker Woorton, further strengthening its global footprint.

Market Recognition

B2C2 has received multiple industry awards including Best Liquidity Provider for Crypto Derivatives by FX Markets, Most Popular OTC Counterparty by PWC, Best Institutional Cryptocurrency Liquidity Provider by Profit & Loss, and Best Crypto Trading Platform. The company serves blue-chip hedge funds, institutional asset managers, banks, brokers, crypto exchanges, and crypto foundations worldwide.

Why Choose B2C2

Institutional clients choose B2C2 for its proven track record across diverse market conditions, global market access with connections to tier-1 exchanges and institutional participants worldwide, and leading technology that enables fast onboarding and seamless integration. The company's 24/7/365 operations team provides continuous support, while their bespoke solutions offer tailored exposure limits, margin requirements, and flexible engagement models. B2C2's recent SOC 2 attestation (January 2026) demonstrates their commitment to security and institutional-grade infrastructure.