Web3 Public Relations

Service Overview

YAP Global provides comprehensive public relations services for cryptocurrency, DeFi, and blockchain projects. The agency delivers strategic media outreach and earned coverage that builds credibility and drives awareness, combining crypto-native expertise with professional PR execution.

Core Service Components

Media Relations

Strategic Outreach: Targeted outreach to crypto-specialist and mainstream journalists based on story angles and news hooks.

Press Materials: Development of press releases, media kits, fact sheets, and talking points optimized for crypto media.

Interview Facilitation: Securing and coordinating executive interviews, podcasts, and speaking opportunities.

Narrative Development

Story Strategy: Identification and development of compelling narratives that differentiate clients and resonate with target audiences.

Message Architecture: Creation of core messages and supporting proof points that guide all communications.

Thought Leadership: Positioning executives as industry experts through bylines, commentary, and speaking opportunities.

Event PR

Conference Coverage: Media coordination around major industry events to maximize client visibility.

Launch Campaigns: Coordinated PR campaigns for product launches, partnerships, and milestones.

Target Clients

• Layer-1 and Layer-2 protocols
• DeFi protocols and applications
• NFT platforms and marketplaces
• Crypto infrastructure providers
• Web3 gaming and metaverse projects
• Institutional crypto businesses

Firm Differentiators

Crypto-Native Since 2020: Deep understanding of crypto culture, terminology, and community dynamics.

Proven Client Roster: Work with 50+ leading projects including Lido Finance, ENS Labs, Arbitrum, Coinbase, NEAR Foundation.

Global Coverage: Offices in UK and Singapore with operations across US, EU, UK, APAC, and EMEA for comprehensive geographic reach.