Web3 Marketing Intelligence Platform

Product Overview

Addressable provides a Web3 marketing intelligence platform for data-driven user acquisition and campaign optimization. The platform offers wallet-based targeting across 900M+ wallets, Web2-to-Web3 attribution, and AI-driven optimization.

Core Features

Targeting Capabilities

Wallet Targeting: Segment 900M+ wallets on 7 blockchains.

Pre-Built Categories: 500+ targeting categories available.

Behavioral Data: On-chain and off-chain activity analysis.

Custom Audiences: Build segments based on wallet behavior.

Attribution & Analytics

Web2-to-Web3: Track conversions from traditional to blockchain.

450+ Metrics: Daily performance measurement.

On-Chain Insights: Blockchain activity analytics.

Smart Contract Indexing: 7.5M+ contracts tracked.

Platform Tools

User Radar: Anonymous visitor identification.

AI Optimization: Reduce customer acquisition costs.

Cross-Chain API: Connect wallet behavior across channels.

Integration: Twitter, Reddit, display, mobile support.

Platform Scale

900M+ Wallets: Comprehensive blockchain coverage.

23M+ Matched Owners: Wallet-to-identity matching.

7 Blockchains: Multi-chain support.

SOC2 Certified: Enterprise security.

Ideal Use Cases

• Token launches targeting qualified wallets

• DeFi protocols optimizing user acquisition

• NFT projects finding collectors

• Exchanges reducing CAC

• Web3 apps measuring attribution

Platform Differentiators

Scale: 900M+ wallets across 7 chains.

Attribution: Web2-to-Web3 conversion tracking.

AI Optimization: Automated cost reduction.

Enterprise Ready: SOC2 certified, $13.5M backed.