Crypto PR & Communications

Crypto PR & Communications

Chainstory

Service Overview

Chainstory provides crypto-native public relations and communications services, specializing in earned media placement for blockchain and Web3 companies. Operating since 2016, the agency leverages established journalist relationships and deep industry expertise to position clients in top-tier crypto and mainstream publications.

Core Service Components

Public Relations

Media Communications: Strategic outreach to journalists and publications to secure editorial coverage for project announcements, milestones, and thought leadership.

Messaging Development: Creation of compelling narratives and key messages that resonate with media and target audiences.

Media Angles: Development of newsworthy angles and story pitches that capture journalist interest.

Thought Leadership

Personal Branding: Positioning founders and executives as recognized voices in the crypto and Web3 space.

Interview Placement: Securing podcast, video, and written interview opportunities with relevant media outlets.

Op-Ed Development: Writing and placement of opinion pieces establishing expertise and industry perspective.

Content & SEO

Content Marketing: Strategic content creation supporting PR objectives and building sustained visibility.

SEO Services: On-page and off-page optimization improving organic search presence and discoverability.

Reputation Management: Monitoring and managing online presence and brand perception.

Engagement Model

Project-Based Deliverables: Flexible engagements structured around specific outcomes rather than monthly retainers, ensuring alignment with client goals.

Target Clients

• Cryptocurrency exchanges and trading platforms
• DeFi protocols and platforms
• Blockchain infrastructure providers
• Web3 startups and scaleups
• Crypto funds and investment firms
• Token launches seeking media coverage

Agency Differentiators

Crypto-Native Expertise: Operating in crypto PR since 2016 provides unmatched industry knowledge and context.

Earned Media Focus: Specialization in securing genuine editorial coverage builds authentic credibility versus paid placements.

Journalist Network: Years of relationship-building with crypto and mainstream media enables effective outreach.

Results-Driven Model: Project-based structure aligned with specific deliverables and outcomes.