Blockchain Advertising Framework

Product Overview

XCHNG provides a blockchain-based digital advertising framework enabling direct peer-to-peer transactions between buyers and sellers, addressing the 50% ad spend waste problem in traditional advertising.

Core Features

Blockchain Infrastructure

Open Framework: Unified blockchain for advertising.

Smart Contract IOs: Automated Insertion Orders.

P2P Transactions: Direct buyer-seller connections.

Transparency: Blockchain-verified transactions.

Audience Data

Distributed Graph: Audience data technology.

Kochava Collective: Integration with established data.

Targeting: Audience segmentation capabilities.

Efficiency

Waste Reduction: Addresses 50% ad spend loss.

Fraud Prevention: Blockchain security.

No Middlemen: Removes intermediaries.

Tokenized Assets: Digital advertising tokenization.

Problem Solved

50% Waste: Current ad spend lost to middleware, fraud.

Middlemen: Traditional ad tech intermediaries.

Opacity: Lack of transaction transparency.

Ideal Use Cases

• Advertisers seeking efficiency
• Publishers maximizing revenue
• Agencies wanting transparency
• Brands combating ad fraud

Platform Differentiators

Efficiency: 50% waste problem addressed.

P2P: Direct transactions.

Kochava: Established data integration.

Smart Contracts: Automated IOs.