XCHNG - Blockchain Digital Advertising Framework

Company Overview

XCHNG (operated by Kochava Labs SEZC) is a blockchain-based digital advertising platform providing an open and unified blockchain framework for the advertising ecosystem. The platform addresses the issue where 50% of ad spend is wasted on middleware, mediation, or fraud.

Core Products

Blockchain Ad Framework

Open and unified blockchain framework for digital advertising.

Smart Contract IOs

Smart contract-based Insertion Order system.

Distributed Audience Graph

Building on Kochava Collective for audience data.

Ad-Spend Efficiency

Solutions to combat waste in advertising.

Tokenized Advertising

Tokenized advertising asset class.

Key Value Proposition

• Removes intermediaries from ad transactions
• Enables direct peer-to-peer buyer-seller transactions
• Combats fraud and waste (50% of ad spend typically lost)
• Transparent blockchain-verified transactions

Documentation

White papers, executive summaries, and technical documents available

Unique Selling Points

Efficiency Focus

Addresses 50% ad spend waste problem.

P2P Transactions

Direct buyer-seller connections.

Kochava Integration

Builds on established Kochava Collective.

Smart Contracts

Automated Insertion Order processing.

Why Choose XCHNG

XCHNG delivers blockchain advertising infrastructure addressing the 50% ad spend waste problem through P2P transactions, smart contract IOs, and Kochava Collective integration.